Senior Insurance Marketing & Communication Expert

Nn-Group; Brussel; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Group health insurance

Meal and eco-vouchers

20 holiday days and 12 recovery days

Training opportunities and onboarding

Job summary

NN Group in Brussels is seeking a Senior Insurance Marketing & Communication Expert to lead marketing initiatives from concept to execution across digital and physical channels. You will transform customer insights and market trends into campaigns that optimize the customer journey from pre-sales to after-sales, collaborating with NN and ING teams.

The role requires fluency in Dutch, French and English, strong campaign and project management skills, and experience with digital marketing tools

Qualifications

• Experience in the insurance industry or with financial products.
• Marketing funnel expertise across pre-sales, sales and after-sales service.
• Campaign, stakeholder and project management experience.

Responsibilities

• Develop and deliver marketing initiatives from strategy and concept to execution and launch.
• Translate insights, market developments and commercial models into actionable campaigns.
• Coordinate go-to-market approaches for customers and distribution networks during product launches and events.
• Provide end-to-end digital marketing support for sales presentations, videos, newsletters, paid media and POS materials.

Skills

Dutch

French

English

Office 365

Bloomreach

Confluence

Copywriting

Content marketing

SEO

Paid media

Tools

Office 365

Bloomreach

Confluence

Job description

Senior Insurance Marketing & Communication ExpertWould you like to turn marketing strategies into initiatives that make a meaningful difference for customers? As a Senior Insurance Marketing & Communication Expert in Brussels, you will help build a strong digital insurance franchise. Your market knowledge, creativity and commercial perspective will help customers and distribution partners find insurance and investment solutions that meet their needs.Your impact at NN: what you will doYou will take ownership of marketing initiatives from concept to execution and ensure a consistent go-to-market approach across digital and physical channels. You will turn customer insights, market developments and commercial models into relevant campaigns and concrete opportunities. By connecting stakeholders and aligning activities, you will optimise the entire customer journey, from pre-sales and sales through to after-sales service.Key responsibilities:Develop and deliver marketing initiatives, from strategy and creative concept development through to execution and launch.Promote insights-driven marketing by turning internal and external data, market research, trends, innovation and competitive intelligence into actionable recommendations.Coordinate the go-to-market approach for customers and the distribution network during product launches, commercial campaigns and events.Provide end-to-end digital marketing support for sales presentations, videos, newsletters, paid media and point-of-sale materials for branches.Map customer journeys, identify opportunities for improvement and work with stakeholders to create stronger synergies between online and offline initiatives.Who you will work withYou will join the One Orange Team, the joint insurance team established by NN and ING. The team covers Non-Life, Life and Investments solutions and is based at ING’s premises. You will work closely with digital sales, distribution, communications, IT and product management stakeholders across both NN and ING. When you join, you will receive training on NN’s products and ING’s working environment.What we offer youAt NN, we are supporters of change and are committed to driving positive change for the future. We foster a values-based culture and support you in developing your talents in an open and inclusive working environment. Our employment benefits are designed to help you maintain a balanced professional life and reach your full potential. Together, we can shape a brighter future.Your attractive salary package is supplemented by fringe benefits including:group and hospitalisation insurancemeal and eco-vouchers20 holiday days and 12 recovery daysTo help you discover and further develop your talents and build your career, we offer:a diverse range of training opportunitiesa comprehensive onboarding programmeworkshops, coaching and well-being servicesopportunities for internal mobilityAt NN, we know how important it is to maintain a good work-life balance. That is why we offer a flexible home-working policy. You can also work from our renovated working environment in Brussels, which is easily accessible by public transport.Who you areYou have experience in the insurance industry or with financial products and understand the digital marketing funnel across pre-sales, sales and after-sales service.You combine conceptual thinking with an analytical and commercial perspective, turning insights into concrete marketing actions and growth opportunities.You have experience in campaign, stakeholder and project management and can manage several assignments and short deadlines in a structured way.You communicate and present convincingly, work proactively and independently, and build effective relationships with stakeholders at different levels.You are fluent in Dutch, French and English and have a good working knowledge of Office 365. Experience in copywriting, content marketing, SEO, paid media, Bloomreach or a similar CMS, and Confluence is an advantage.Become a supporter of change at NNAre you excited about this opportunity? Do you think you would be a good fit for NN and the team? Then we invite you to apply. We are eager to learn more about who you are, what motivates you and what you can contribute.Any questions?For questions about the recruitment process, please contact Ruth, Talent advisor at [e-mail] is a permanent position. We are not open to interim or freelance assignments, or to candidates proposed by recruitment agencies.