Senior Brand Manager Côte d’Or BNX – Equity & Communication

Mondelēz International; Antwerpen; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Company car

Competitive compensation

Job summary

Moon delēz International in Belgium is seeking a Senior Brand Manager for Côte d'Or BNX to own equity and communication across Benelux. You will lead integrated campaigns, manage agencies, and shape annual plans in a fast-moving FMCG environment.

You will guide brand positioning, grow net revenue, and manage a 2-person team within a collaborative, matrix organisation. Fluency in English and Dutch or French is required.

Qualifications

• Master's degree in Marketing, Business or related field.
• Minimum 7 years of FMCG brand marketing experience, local brands preferred.
• Proven track record in communication strategy, campaign development and agency management.
• Experience in brand positioning, equity development and creative briefing.
• Strong media strategy across paid, owned, and earned channels.
• Experience leading and developing a team.
• Benelux market knowledge is a strong plus.
• Fluent in English and either Dutch or French.

Responsibilities

• Lead integrated campaigns across digital, TV, OOH, and in-store activation.
• Brief and manage creative and media agencies to deliver outstanding work.
• Develop annual communication plans aligned to brand strategy.
• Monitor ROI and brand health KPIs to optimize campaigns.
• Define and evolve long-term Côte d'Or BNX brand positioning.
• Own media strategy across paid, owned and earned channels.
• Forecast and manage the marketing budget and brand P&L.
• Lead and develop a team of 2 direct reports.
• Collaborate with cross-functional teams across BNX and Europe.

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Join Mondelēz International and lead the equity and communication strategy for Côte d'Or — the #1 chocolate brand in Belgium and a strong contender in the Netherlands. As part of a passionate Benelux marketing team, you will shape how millions of consumers experience the brand through world‑class integrated campaigns, bold media strategy, and compelling creative storytelling. This is a highly visible role with real ownership of a beloved brand in a fast‑moving FMCG environment.

About Côte d'Or

Founded in Belgium in 1883, Côte d'Or is the #1 chocolate brand in Belgium and #4 in the Netherlands, known for its distinctive, uncompromising taste, high‑quality ingredients, and its iconic elephant logo and communication campaigns. Today, as part of Mondelēz International's BNX portfolio, Côte d'Or combines a strong local identity with the reach, expertise, and innovation capability of a global snacking powerhouse. The brand continues to inspire generations of chocolate lovers across Belgium and the Netherlands.

Key Responsibilities

As Senior Brand Manager Côte d'Or BNX — Equity & Communication, you will own the full equity and communication agenda for the brand. Your key areas of accountability include:

• Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in‑store activation.
• Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
• Develop and execute best‑in‑class annual communication plans aligned to brand strategy.
• Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).

• Define, strengthen, and evolve the long‑term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
• Develop and safeguard the brand equity framework and visual identity guidelines.
• Ensure consistent brand expression and consumer experience across all touchpoints.

• Own the development and execution of media strategy across paid, owned, and earned channels.
• Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
• Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.

• Monitor category dynamics and brand performance using market data and consumer research.
• Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
• Partner with the insights team to build a deep understanding of the BNX chocolate consumer.

• Own the brand P&L, including forecasting and marketing budget management.
• Drive net revenue growth and margin performance within your area of responsibility.
• Work closely with finance to track investment efficiency and ensure delivery against business targets.

• Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
• Foster a collaborative, high‑performance team culture built on trust, curiosity, and ambition.

• Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
• Collaborate with the European marketing organisation to co‑develop, adapt, and localise regional campaigns for the BNX market.
• Act as a key contributor to the broader Benelux brand and marketing community.

Who You Are

• A strong creative thinker with sharp judgement for building impactful communications.
• A natural cross‑functional team player who thrives in a matrix organisation.
• A people leader who empowers, develops, and inspires others.
• Innately curious, always learning and adapting in a fast‑changing world.
• Highly independent and self‑driven, comfortable owning decisions and outcomes.
• Consumer‑centric with a genuine passion for brand building and storytelling.
• Data‑driven, with solid analytical skills and strong financial acumen.

What You Bring

• Master's degree, preferably in Marketing, Business Administration, or a related field.
• Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
• Proven track record in communication strategy, campaign development, and agency management.
• Experience in brand positioning, equity development, and creative briefing.
• Strong command of media strategy across paid, owned, and earned channels.
• Experience leading and developing a team.
• Benelux market knowledge is a strong plus.
• Fluent in English and either Dutch or French.

What We Offer

• A dynamic, international work environment with iconic global brands.
• Real ownership and accountability from day one.
• A collaborative, people‑first culture that celebrates curiosity and learning.
• Competitive compensation package and comprehensive benefits, including company car.
• Opportunities for regional and global career growth within Mondelēz.
• Flexible working arrangements and a focus on wellbeing.

More About This Role

Work schedule: 100%

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland.

No Relocation support available

Business Unit Summary

What makes working at Mondelēz International so special? Many things. The iconic brands and global nature of our business. The continuous innovation and endless opportunities to grow. The chance each day, to put a smile on people’s faces. We are the world’s leading maker of chocolate, biscuits, candy and gum with outstanding brands like Alpen Gold, Oreo, Milka, Yubileynoye and Halls.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing