Sales Training Lead - Truck & Bus Tyres (Europe)

Bridgestone; Zaventem; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Onboarding program

Mentorship

CSR activities

Global environment

Work-life balance

Inclusive culture

Job summary

Bridgestone invites applications for a Lead, Sales Training - Truck & Bus Tyres based in Zaventem. The role delivers high‑quality Commercial Sales and Product training across Europe, blending face‑to‑face and online formats, and driving capability uplift within the Commercial Sales organisation.

You will manage the annual training plan, onboarding solutions for new joiners, and the Bridgestone Academy platform, coordinating with external vendors and internal teams.

Qualifications

• Bachelor’s degree required in Automotive, Engineering, Technical, or related discipline.
• More than 5 years of relevant experience in training, learning and development, sales enablement, or a related field.
• Strong experience in training delivery and facilitation, both face-to-face and online.
• Experience designing practical, business-oriented learning interventions for sales or commercial audiences.
• Experience supporting onboarding and capability development programmes.
• Experience working in a matrix environment and collaborating with multiple business stakeholders.
• Experience in digital learning, LMS environments or learning technology is preferred.
• Experience in vendor management is an advantage, but not mandatory.

Responsibilities

• Develop, manage and execute the annual Commercial Sales training plan for Europe, translating business priorities and capability needs into practical, high-impact learning solutions and structured delivery plans.
• Design, adapt and continuously improve face-to-face and online training programmes across product training, sales skills, negotiation, value selling, channel management, commercial excellence, product launches, systems and processes, and future retread-related learning.
• Own and deliver Commercial Sales onboarding learning solutions for new joiners, supporting readiness, confidence and integration into the Commercial Sales organisation, while identifying broader skill gaps and development needs through training needs analysis and stakeholder consultation.
• Support learning needs across the Commercial Sales ecosystem in Europe, including internal Commercial Sales teams, Commercial tyre dealers, fleets, OEMs and key accounts, adapting learning approaches to different audiences while maintaining consistent quality and standards.
• Support the growth and integration of training digitalisation and coordinate with relevant stakeholders and vendors to ensure effective operation, enhancement and governance of the Bridgestone Academy platform, including LMS rollout coordination, content quality, reporting and ownership of the content library.
• Manage the performance of external vendors appointed through Procurement for LMS back-office support, software/interface development and other digitalisation-related services, monitoring service quality, delivery standards, SLAs, issue resolution and implementation progress.
• Partner closely with Commercial leaders, Sales managers, Product teams, Marketing and regional stakeholders to align training priorities with business needs, while supporting the Consumer Academy Director on Consumer Training design and delivery when required.
• Define and track relevant learning KPIs, gather participant, stakeholder and business feedback, and use data and insights to continuously improve learning content, delivery methods, digital solutions and training plans.
• Prepare clear training performance updates and operational reporting for management review, covering training quality, coverage, utilisation, effectiveness and digital learning adoption.
• Manage assigned training budgets and resources responsibly, supporting operational excellence across training planning, deployment, administration and follow-up.

Skills

Facilitation

Instructional design

Digital learning

LMS knowledge

Vendor management

Stakeholder mgmt

Project management

Analytics

Sales capability

English

Education

Bachelor's degree

Tools

LMS platforms

Job description

Bridgestone invites applications for a Lead, Sales Training - Truck & Bus Tyres based in Zaventem. The role delivers high‑quality Commercial Sales and Product training across Europe, blending face‑to‑face and online formats, and driving capability uplift within the Commercial Sales organisation.

You will manage the annual training plan, onboarding solutions for new joiners, and the Bridgestone Academy platform, coordinating with external vendors and internal teams.