Sales Manager Belux Region

Li Auto Inc.; Brussel; On-site; EUR 70,000 - 110,000; Full time

Job summary

Li Auto Inc. is seeking an experienced Area Sales Manager to lead Belux region sales execution for its premium EV lineup.

You will own regional KPIs, manage showroom operations, and drive local campaigns while ensuring an outstanding customer journey from greeting to handover. You will coordinate with logistics and after-sales teams to ensure timely deliveries, while collaborating with regional marketing to maximize showroom traffic and convert leads into sales.

Qualifications

• 7+ years of sales experience in automotive, OEM, or major dealer groups.
• EV experience and modern direct-sales or agency retail models are preferred.
• Mandatory fluency in English; French and Dutch are highly desired.

Responsibilities

• Take ownership of regional sales KPIs for Belux, including orders, retail volume, market share and revenue targets.
• Oversee daily sales operations at regional showrooms and direct-sales points; ensure high-quality customer interactions and test drives.
• Manage the sales funnel with regional marketing to drive showroom traffic and timely lead follow-up.
• Plan and execute localized sales campaigns, test-drive events, and pop-up stores for Belux markets.
• Coordinate with Logistics, Operations, and After-Sales to ensure timely deliveries and resolve escalations, maintaining CSAT and NPS.

Skills

Sales leadership

Negotiation

Communication

Analytical skills

English proficiency

French/Dutch desired

Education

Bachelor’s degree in Business Administration/Marketing/Economics

Job description

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

Key Responsibilities

Sales Target Achievement & Operations:

• Take full ownership of the regional sales KPIs, including order intake, retail volume, market share, and revenue targets for the Belux market.
• Monitor daily and weekly sales performance, analyzing data to identify trends, gaps, and opportunities for immediate volume growth.

Retail Performance & Showroom Management:

• Oversee and optimize the daily sales operations across regional retail locations, showrooms, or direct-sales touchpoints.
• Ensure high standards of sales process execution, from initial customer greeting and product presentation to test drives and final closing.
• Coach and support retail sales staff/partners to maximize conversion rates and uphold brand standards.

Lead Management & Customer Journey:

• Closely manage the sales funnel. Work with regional marketing teams to drive local showroom traffic and ensure all digital and physical leads are followed up efficiently.
• Guarantee a premium, seamless customer experience throughout the entire purchasing journey, up to the final vehicle handover.

Tactical Sales Campaigns & Local Events:

• Develop and execute localized sales initiatives, test-drive events, pop-up stores, and promotional campaigns tailored to the Belux markets.
• Provide continuous feedback on local market dynamics, competitor pricing, and customer preferences to the European headquarters.

Cross-Functional Collaboration (Delivery & After-Sales):

• Coordinate closely with Logistics, Operations, and After-Sales teams to ensure timely vehicle deliveries and resolve any customer escalations quickly.
• Maintain a strong focus on Customer Satisfaction (CSAT) and Net Promoter Score (NPS) throughout the region.

Qualifications & Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.

Experience:

• 7+ years of solid sales experience within the automotive industry, preferably as an Area Sales Manager, Retail Sales Manager, or in a similar quota-carrying role at an OEM or major dealer group.
• Proven track record of consistently meeting or exceeding sales targets within the Belux market.
• Experience with Electric Vehicles (EVs) and modern automotive direct-sales or agency retail models is highly preferred.
• Hands-on, execution-oriented mindset with a strong focus on sales numbers, funnel conversion, and retail excellence.
• Excellent communication, persuasion, and closing skills.
• Strong analytical skills to track performance metrics and adjust tactical sales plans accordingly.
• Professional fluency in English is mandatory.
• Fluency in French and Dutch (Flemish) is highly desired to effectively engage with local customers, retail staff, and regional partners.

Mobility:

Valid EU driver’s license and willingness to travel extensively within the assigned region to support retail locations and sales events.