Sales Director Industry Decorative Surfaces

Unilin; Wielsbeke; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Company car program

Luncheon vouchers

Hospitalisation & group insurance

Bike leasing

Training centre The Dive

Career growth opportunities

Employee discounts

Job summary

Unilin seeks a Sales Director in the decorative industry to lead a four-person team, expand the customer base, and drive growth across markets. You will shape the commercial strategy and align with management, marketing, pricing, and product teams while maintaining strong customer relationships in an international setting.

You are a pragmatic leader, with a background in design-oriented markets, capable of navigating ambiguity and delivering measurable results.

Qualifications

• Master’s degree and at least 5 years in strategic sales roles.
• Proven leadership, team development and people management.
• Affinity with design, interiors or decorative materials.
• Comfortable in an international environment and complex organisations.

Responsibilities

• Lead and develop a team of 4 sales professionals in decorative industrial segment.
• Build and expand new customers and markets; translate trends into opportunities.
• Manage strategic key accounts; collaborate with internal stakeholders.
• Define and drive the commercial strategy; report on sales performance.

Skills

Strategic sales leadership

Team management

Business development

Negotiation

Education

Master's degree

Job description

Your future job

Within our Panels division, there’s an ambitious and fast-growing industrial segment where design and technical expertise come together. As Sales Director Decorative Industry, you will play a key role in further developing this business: you will lead a compact and international team, drive new business, and strengthen Unilin’s position as a strategic partner for the furniture and interior industry. You will operate in an environment where product, market, design, and production are closely intertwined, and where you actively contribute to shaping the future of the decorative segment.

• You lead and develop a team of 4 complementary sales professionals within the decorative industrial segment. You support your team in complex customer cases, negotiations, and key deals.
• You actively build and expand new customers and markets, with a strong focus on business development. You translate market trends and design insights into concrete commercial opportunities.
• You manage a limited number of strategic key accounts to stay closely connected to the market and to the operational reality.
• You define and drive the commercial strategy for the segment, aligned with the broader Unilin Panels strategy. You position Unilin as a high-quality, must-have partner in the industry.
• You collaborate closely with internal stakeholders such as general management, marketing, product management, pricing and quality.
• You strengthen the link with specification teams and ensure a consistent and profitable market approach.
• You contribute to the further professionalization of the sales approach, including pricing and margin management. You will be responsible for regular reporting on sales performance and results, meaning that the position also includes an analytical component.
• You will report to the Sales and Marketing Director.

WHO ARE YOU?

• You have a master’s degree and at least 5 years of experience in strategic sales roles. You gained your first experience in team/people management and you define yourself as a strong leader who gains energy from managing and developing people.
• You describe yourself as a true business developer who identifies and converts opportunities into growth. You are driven by acquiring and activating new customers.
• You have an affinity with the world of design, interiors, or decorative materials.
• You quickly understand complex organizations, products, and markets and you are comfortable in an international environment.
• You describe yourself as pragmatic and solution-oriented, and you thrive in environments with ambiguity.

What can you expect?

• A competitive remuneration package.
• Mobility? We’ve got you covered! Choose from a wide range of electric company cars, including a charging solution.
• An extensive leave system and a flexible work schedule with the option of home working.
• Luncheon vouchers, hospitalisation and group insurance.
• Possibility of bike leasing.
• We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow.
• Countless possibilities to build your career.
• An employer with a transparent sustainability strategy (for our planet, customers and employees).
• Our unique Unilin DNA.
• In different locations we have a company restaurant with a varied menu.
• Benefit from attractive discounts on our products.
• Child care is an option during a number of school holidays.
• Make the most of discounts at a number of partners through our Benefits at Work platform.
• You will often find us at sporting events. You and your family can participate for free.
• In short, you’ll be working for a Top Employer!

Who are we?

Unilin Group is an international reference in interior design and construction industry solutions with a strong focus on sustainability and innovation. With our floors, panels, insulation materials and technologies we are present in the homes and workplaces of millions of people and in public spaces across the globe. Our brands Quick-Step, Pergo and Moduleo probably ring a bell. Every day, some 8,300 employees around the world dig deep to push boundaries and innovate. Want to learn more about us? Then be sure to check out our website.