Retail Activation Lead: Bridging Marketing & Stores

Recurv; Brussel Hoofdstad; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Company car with fuel or charging card

Meal vouchers

Annual bonus

Mobile phone and subscription

Extensive group insurance

Employee discount

Learning and career development

Job summary

Recurv is seeking a B2B Marketing & Retail Activation Partner to bridge the gap between marketing strategy and the retail floor. You’ll translate campaigns into practical store actions and coordinate activations with stores, marketing, and external partners.

You will join the Local Actions & Trade Marketing team and work closely with marketing, retail, internal communication, stores and external partners. A hybrid working environment is offered with room for initiative and career development.

Qualifications

• Bachelor’s degree or higher.
• Minimum 5 years of relevant experience in marketing, media, advertising or communications.
• Strong organizational and project management skills, with an eye for planning, budgets and deadlines.
• Excellent communication and stakeholder management skills.
• Creative, hands-on, customer-oriented and able to maintain an overview in a fast-paced environment.
• Strong ability to translate business and marketing objectives into clear, practical communication.

Responsibilities

• Translate national and local campaigns, promotions and activations into clear, store-focused communication.
• Ensure stores understand the why, what and added value behind marketing initiatives.
• Develop practical support materials such as guidelines, one-pagers, Q&A's, checklists and videos.
• Represent marketing during sales meetings, B2B events and internal stakeholder meetings.
• Coordinate marketing activations and initiatives for the stores, including training and social media support.
• Coordinate the marketing contribution to the Storecare platform.
• Build strong relationships with retail, stores, internal teams and external partners.
• Manage the budget for B2B communication materials and ensure efficient spending.
• Take ownership of projects and proactively identify opportunities to improve the collaboration between marketing and retail.

Skills

Project management

Communication

Stakeholder management

Planning

Budgets

Creativity

Education

Bachelor’s degree or higher

Job description

Recurv is seeking a B2B Marketing & Retail Activation Partner to bridge the gap between marketing strategy and the retail floor. You’ll translate campaigns into practical store actions and coordinate activations with stores, marketing, and external partners.

You will join the Local Actions & Trade Marketing team and work closely with marketing, retail, internal communication, stores and external partners. A hybrid working environment is offered with room for initiative and career development.