Research Specialist, Media Insights & AI

Wppmedia; Brussel; Sur place; EUR 42 000 - 56 000; Plein temps

Résumé du poste

WPP Media, a leading AI-driven media unit, seeks a Research Specialist to join the Culture & Insights team in Belgium. You will support proprietary data solutions, conduct media effectiveness and consumer insights research, and lead projects from proposal to presentation, using AI and automation to sharpen insights.

You will work with clients, strategists, and data experts, applying strong analytical skills, SPSS/Excel proficiency, and a growth mindset in a fast-paced, international environment.

Qualifications

• 3-4 years of experience in market research.
• Fluent in French, Dutch and English (or willingness to become multilingual).
• Proficient in Microsoft Office and SPSS for data analysis.

Responsabilités

• Assist in proprietary data solutions to improve campaign effectiveness.
• Lead research projects after familiarising with offerings, including designing questionnaires.
• Analyse results, prepare reports, and present insights to clients.
• Collaborate with clients, strategists, data experts and creative teams.

Connaissances

Analytical mindset

Curiosity

Proactivity

Customer oriented

Team player

Growth mindset

Outils

SPSS

Excel

Microsoft Office

Description du poste

WPP Media, a leading AI-driven media unit, seeks a Research Specialist to join the Culture & Insights team in Belgium. You will support proprietary data solutions, conduct media effectiveness and consumer insights research, and lead projects from proposal to presentation, using AI and automation to sharpen insights.

You will work with clients, strategists, and data experts, applying strong analytical skills, SPSS/Excel proficiency, and a growth mindset in a fast-paced, international environment.