Omnichannel CRM & Data Insights Specialist

MSD; Brussel; Sur place; EUR 55 000 - 85 000; Plein temps

Résumé du poste

MSD in Brussels (and Boxmeer) invites applications for a CRM & Customer Engagement Specialist to join the Data & Commercial Excellence Team. You will ensure clean CRM data, govern data quality, and help deliver omnichannel, personalized customer experiences across Benelux.

Working with Sales, Marketing, Digital and IT, you will optimize CRM processes, manage Salesforce Marketing Cloud journeys, and support stakeholders with data-driven insights to improve business performance.

Qualifications

• A Bachelor’s degree is required.
• Solid understanding of data governance principles.
• 3+ years of CRM and BI tools experience (Salesforce, Power BI).
• Clear communication in Dutch and English; French a plus.
• Detail-oriented with ability to handle multiple priorities.

Responsabilités

• Serve as a CRM steward, ensuring master data quality and governance.
• Monitor CRM data quality KPIs and perform data cleansing to improve accuracy and adoption.
• Support CRM users by guiding best practices and resolving data issues.
• Leverage CRM data for audience segmentation, campaigns and personalized engagement.
• Collaborate with Sales and Marketing to improve CRM processes and omnichannel journeys.
• Manage digital platforms and Salesforce Marketing Cloud journeys for personalized experiences.

Connaissances

Data governance

Attention to detail

Multitasking

Dutch & English communication

Formation

Bachelor’s degree

Outils

Salesforce

Power BI

Veeva PromoMats

Description du poste

MSD in Brussels (and Boxmeer) invites applications for a CRM & Customer Engagement Specialist to join the Data & Commercial Excellence Team. You will ensure clean CRM data, govern data quality, and help deliver omnichannel, personalized customer experiences across Benelux.

Working with Sales, Marketing, Digital and IT, you will optimize CRM processes, manage Salesforce Marketing Cloud journeys, and support stakeholders with data-driven insights to improve business performance.