Omnichannel Content Strategist – Life Sciences

Novartis AG; Diegem; Hybrid; EUR 64,000 - 119,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Hybrid working options

14 weeks paid parental leave

Car allowance

Job summary

Novartis AG is seeking a Marketing Specialist to own the end-to-end content ecosystem, partnering with Brand Teams to localize and deploy customer-centric content across channels. You will ensure compliant, high-quality content throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact.

In this role, you will identify content gaps, develop a prioritized content roadmap, and drive lifecycle content with strong stakeholder

Qualifications

• Experience in pharmaceutical sales, marketing, or omnichannel roles with strong content development.
• Strong customer focus and understanding of healthcare, brands, products, and customer journeys.
• Experience using digital tools (and interest in AI) to improve engagement and marketing execution.
• Proven ability to manage projects from strategy through execution with quality, compliance and business impact.

Responsibilities

• Identify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives.
• Partner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix.
• Translate brand strategy into a prioritized content roadmap and identify content gaps across segments.
• Deploy content across channels and coordinate omnichannel execution with Brand Teams and agencies.

Skills

Pharma marketing

Omnichannel

Content development

Digital marketing

Project management

Stakeholder management

Analytics & dashboards

Agile

Communication & planning

Ethics & compliance

Education

Bachelor/Master in life sciences, marketing, communication, business

Tools

AI tools

Job description

Novartis AG is seeking a Marketing Specialist to own the end-to-end content ecosystem, partnering with Brand Teams to localize and deploy customer-centric content across channels. You will ensure compliant, high-quality content throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact.

In this role, you will identify content gaps, develop a prioritized content roadmap, and drive lifecycle content with strong stakeholder