Brand Content Strategist — Omnichannel & Compliance

Novartis; Machelen; On-site; EUR 64,000 - 119,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Hybrid working options

14 weeks paid parental leave

Job summary

Novartis in Belgium seeks a Marketing Specialist to own the end-to-end brand content ecosystem, partnering with Brand Teams to identify, localize, and deploy customer-centric content across channels. You will ensure compliant, high-quality content across the customer journey using global assets and external partners.

The role emphasizes content strategy, governance, deployment, and performance optimization to maximize impact and efficiency, with a strong focus on cross-functional collaboration

Qualifications

• End-to-end brand content ecosystem ownership.
• Translate brand strategy into a prioritized content roadmap.
• Localize and govern content to ensure compliance and quality.
• Deploy content across channels in collaboration with Brand Teams and agencies.
• Track content performance with KPIs and optimize accordingly.

Responsibilities

• Identify content gaps and opportunities across customer segments and journey stages.
• Localize global assets for local relevance while ensuring compliance.
• Coordinate omnichannel content execution with OCE and Brand Teams.
• Manage agencies, vendors, and production partners to deliver content on time and budget.

Skills

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Digital Marketing

Influencing Skills

Operational Excellence

Product Lifecycle Management

Product Marketing

Stakeholder Engagement

Stakeholder Management

Education

Bachelor/Master in life sciences, marketing, communication, business, or related field

Job description

Novartis in Belgium seeks a Marketing Specialist to own the end-to-end brand content ecosystem, partnering with Brand Teams to identify, localize, and deploy customer-centric content across channels. You will ensure compliant, high-quality content across the customer journey using global assets and external partners.

The role emphasizes content strategy, governance, deployment, and performance optimization to maximize impact and efficiency, with a strong focus on cross-functional collaboration