Marketing Technology Team Lead

Reynaers Group; Duffel; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid work setup

Competitive salary package

Mobility plan

Résumé du poste

Reynaers Group in Belgium is seeking a Marketing Technology Team Lead to drive platform improvements across the website, PIM, DAM, CRM, and analytics. You will balance internal development with external partners and coach the team to leverage AI effectively.

You will own product direction for online configurator and customer portal, supervise integrations, define roadmaps, and ensure quality deliveries. Fluent English and 7+ years in digital/web development or marketing tech are required.

Qualifications

• The candidate holds a master's degree and has 7+ years in a digital/web development or marketing technology role.
• Proven experience with digital platform developments—key requirement.
• Solid understanding of technical frameworks for delivery and performance monitoring.

Responsabilités

• Lead and coach the MT team, driving platform improvements across website, PIM, DAM, and CRM.
• Own product direction for online configurator and customer portal.
• Coordinate integrations and ensure quality, budget, and timelines.

Connaissances

Drupal CMS

PIM & DAM

Agency management

Product ownership

English

Team leadership

Analytics & GA

Salesforce

Frontend/Backend

Formation

Master's degree

Outils

CRM integrations

Web analytics

CMS evolution

Description du poste

Are you a skilled marketing technology professional with a passion for digital platforms and innovation? We have an exciting opportunity for a Marketing Technology Team Lead to join our ambitious organization.

As a Marketing Technology Team Lead, you will drive projects that enhance our marketing efforts through technology, with a sharp focus on delivering new features (front end & back end), platform architecture, and process integrations. You will strike the right balance between building in-house capabilities (with experts on web, PIM & DAM) and leveraging external agency expertise — ensuring quality, speed, and knowledge retention within the team. You leverage AI capabilities on a daily basis and coach the team to use this effectively.

Domain leadership

• You are an active technical contributor, not just a manager. You bring expertise in CMS evolutions (preferably Drupal), including module configuration, and custom development.
• You are comfortable reviewing, , and set out guidelines for front-end and integration code.
• You oversee technical integrations between our digital platforms (website, PIM, DAM, CRM, analytics), and monitor the performance
• You define the future roadmap for both new developments and continuous improvements.

Agency & Internal Resource Management

• You collaborate actively on build vs. buy vs. outsource strategy, ensuring the right tasks are handled internally versus by external development agencies.
• You manage and evaluate external agencies and software vendors, setting clear deliverables, quality standards, and SLAs.
• You actively work to grow internal capabilities within the team, reducing over-reliance on external parties for core competences.

Platform & Product Ownership

• Together with your team, you are facilitate & implement innovation on a daily basis.
• You act as Product Owner for our online configurator & customer portal, and coach team members in their product owner role (public website, PIM, DAM).
• You coordinate the successful implementation of projects related to our existing digital platforms, including our website, product information management & analytics.
• You provide relevant training and documentation to users based upon deliveries.

Stakeholder Collaboration

• You can build relationships with stakeholders across the business & local marketing teams to understand needs and further optimize the use of marketing technology, by integrating improvements in the roadmap
• You benchmark the current digital ecosystem, research market trends, and explore new digital platforms that contribute to our future marketing strategy.

What´s your profile?

• You hold a master's degree and have 7+ years' experience in a digital/web development or marketing technology function.
• You have proven experience with digital platform developments — this is a key requirement.
• You understand different kind of technical frameworks to ensure qualitative deliveries and monitor performance.
• If you have experience working with PIM & DAM systems,SEO/GEO Google Analytics, and Salesforce, that is a strong plus.
• You know how to manage external development agencies: defining scopes, reviewing deliverables, and ensuring budget follow up.
• You are a people leader — inspiring and coaching a team is in your nature, and you actively grow the skill set of your team members.
• You have excellent project management skills: priority management, resource planning, and budget tracking.
• You have a proactive work ethic, a growth mindset, and a results-oriented attitude.
• You are comfortable in a fast-paced, dynamic environment and can easily work across multiple teams.
• You have strong written and verbal communication skills in English.

Our Offer

• A state-of-the-art and international working environment within a company that is a global market leader in its field, where continuous innovation is the common driving force.
• Plenty of room for initiative, personal growth, and technological innovation.
• Flexible working hours and the possibility to work in a hybrid setup.
• A pleasant and dynamic working atmosphere with new challenges every day.
• The opportunity to leave your mark on the digital future of an international player in the construction and aluminium industry.
• A competitive salary package and numerous fringe benefits in return for your expertise and commitment.
• A mobility plan that enables you to commute to work easily, healthily, and in an environmentally friendly way.