Marketing Manager - Medical Devices & Sterile

TERUMO BCT, INC; Brussel; On-site; EUR 90,000 - 120,000; Full time

Job summary

TERUMO BCT, INC is seeking a Marketing Manager to drive growth in the global blood solutions business unit. The role requires strategic marketing leadership, collaboration with cross‑functional teams, and the ability to develop go‑to‑market plans for product launches.

The ideal candidate will craft compelling content, lead sales enablement initiatives, and build relationships with KOLs across clinicians, hospitals, and distributors. Expect 30%+ travel and a dynamic, fast-paced environment.

Qualifications

• Master’s degree in marketing, Business Administration, or STEM-related field.
• 5+ years of marketing experience in medical device or healthcare industry.
• Proven track record of product launches and marketing campaigns.
• Nice to have: multiple language skills, business acumen.

Responsibilities

• Develop and execute marketing plans to drive growth and revenue.
• Conduct market research on opportunities, trends, and competitive landscape.
• Define go-to-market strategies for launches and market penetration.
• Create marketing content (brochures, case studies, white papers, digital assets).
• Oversee digital campaigns (SEO, email, social media) and branding consistency.
• Develop sales training programs and tools to enhance product knowledge.
• Collaborate with sales to gather feedback and optimize strategies.
• Engage KOLs, organize events, webinars, and workshops.
• Track campaign performance and report ROI to management.

Skills

Marketing strategy

Campaign management

KOL engagement

Digital marketing

Content creation

Education

Master’s degree in marketing or related field

Tools

CRM tools

Data analytics

Job description

TERUMO BCT, INC is seeking a Marketing Manager to drive growth in the global blood solutions business unit. The role requires strategic marketing leadership, collaboration with cross‑functional teams, and the ability to develop go‑to‑market plans for product launches.

The ideal candidate will craft compelling content, lead sales enablement initiatives, and build relationships with KOLs across clinicians, hospitals, and distributors. Expect 30%+ travel and a dynamic, fast-paced environment.