Internship Market Relations

IKEA; Place des Grands Prés; Sur place; EUR 10 000 - 15 000; Plein temps

Résumé du poste

IKEA is seeking a Market Relations Intern in Belgium to help strengthen our local market position and deepen customer relationships. You will contribute to sustainability initiatives and learn how to communicate our brand story across channels while supporting store operations and profitability.

You will develop knowledge of the local market, consumer behavior, and loyalty programs, working with cross-functional teams to grow engagement and profitability for the store.

Qualifications

• Experience and interest in consumer and market dynamics, locally and globally.
• Interest in sustainability topics and their practical impact.
• Willingness to learn IKEA communications (visual & copy identity).
• Knowledge of store operations and how actions affect profitability.
• Ability to set goals and provide clear direction.
• Strong analytical and numerical skills; good communication in multiple languages.

Responsabilités

• Establish IKEA as the preferred choice in the local market by understanding the local market and building strong customer bonds.
• Convert visitors into IKEA FAMILY or IKEA BUSINESS members and activate existing members for long-term relationships.
• Support sustainability initiatives and demonstrate commitment to positive impact for people and environment.
• Develop local social initiatives and raise awareness of IKEA's sustainability commitments to internal and external stakeholders.
• Ensure the brand and messages are consistent across channels and audiences.
• Collaborate with teams to inform and engage co-workers and customers in a changing business environment.

Connaissances

Market dynamics

Sustainability

Store operations

Profit & loss

Goal setting

Analytical skills

Communication

Planning & organisation

Stakeholder engagement

Self-motivation

Loyalty programs

Matrix organisation

Retail/home furnishing

Multilingual Dutch/French/English

Sales understanding

Description du poste

"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you."

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself.

As a Market Relations Intern, you will be involved in:

• Establish IKEA as the preferred choice in the local market by understanding the local market and establishing strong bonds with their customers, all in order to be the Leader in life at home and to drive growth and long term profitability for the store.
• To convert IKEA visitors into IKEA FAMILY or when relevant into IKEA BUSINESS members and activate existing members in order to secure a long term relationship, ensure our customers return more frequently to our store and the local web.
• observation in driving the sustainability agenda of growing IKEA together: build the trust of our co-workers and consumers through demonstrating the practical application of our commitment to having a positive impact on people and the environment.
• Responsible for developing local social initiatives and raising the awareness of our commitment to sustainability, both internally and with our consumers and external stakeholders, in order to strengthen the perception of IKEA as a responsible company.

Your responsibilities

To be successful in your role, you need to:

• Have experience and interest in consumer and market dynamics, globally and locally, and an ability to quickly develop knowledge of the local market and business conditions
• Have experience and interest in sustainability topics.
• To know (or willing to learn) how to work with IKEA communications (visual & copy identity), understanding role & ways of working of different channels
• Have knowledge of store operations
• Have the ability to understand profit and loss and how to affect its result through their actions
• Ability to set goals and provide clear direction
• Good analytical and numerical skills
• Good oral and written communication skills
• Good planning and organisation skills
• Ability to engage a receiver by creating a passion for your plans
• Self-reliant and motivated with proven ability to work as part of a larger team
• Experience of working with customer loyalty programmes
• Proven ability to navigate and influence in a matrix organisation
• Retail and/or home furnishing experience
• Ability to clearly communicate in spoken and written Dutch, French and English
• Experience of actively selling through the understanding of our customers and their needs

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

At IKEA, we believe in a diverse and inclusive workplace, where every individual is respected and valued. Our recruitment process is designed to be inclusive and without prejudice, with equal opportunities for every candidate. We therefore encourage all candidates to apply, with their diverse backgrounds, identities and experiences. Our locations are always easily accessible by public transportation, a conscious choice to allow our employees and clients to travel sustainably.