Internship Market Relations

IKEA; Bergen; On-site; EUR 6,700 - 10,000; Part time

Job summary

IKEA is seeking a Market Relations Intern in Belgium to understand the local market, build strong customer bonds, and convert visitors to IKEA FAMILY or IKEA BUSINESS members for long-term relationships. You will help drive the sustainability agenda and develop local initiatives to strengthen IKEA's reputation as a responsible company.

The role requires knowledge of market dynamics, passion for sustainability, and ability to communicate in Dutch, French, and English.

Qualifications

• Experience and interest in consumer and market dynamics, locally and globally.
• Interest in sustainability topics.
• Willingness to learn IKEA communications (visual & copy identity).
• Knowledge of store operations or willingness to learn.
• Ability to understand profit and loss and influence results.
• Ability to set goals and provide direction.
• Strong analytical and numerical skills.
• Strong written and spoken communication skills.
• Good planning and organization skills.
• Ability to engage receivers and inspire plans.
• Self-motivated team player.
• Experience with customer loyalty programmes.
• Experience navigating a matrix organisation.
• Retail and/or home furnishing experience.
• Fluent in Dutch, French and English (spoken and written).
• Experience selling through understanding customer needs.

Responsibilities

• Establish IKEA as the preferred choice by understanding the local market and building strong customer bonds.
• Convert visitors to IKEA FAMILY or IKEA BUSINESS and activate existing members for long-term relationships.
• Drive sustainability agenda and demonstrate commitment to positive impact on people and environment.
• Develop local social initiatives to raise awareness of IKEA's sustainability commitments.

Skills

Consumer insights

Market dynamics

Sustainability topics

Multilingual communication (Dutch, FR,

Retail/home furnishing experience

Communication skills

Team collaboration

Loyalty programs experience

Cross-functional navigation

Job description

Who you are

As a Market Relations Intern, you will be involved in:

• Establish IKEA as the preferred choice in the local market by understanding the local market and establishing strong bonds with their customers, all in order to be the Leader in life at home and to drive growth and long term profitability for the store.
• To convert IKEA visitors into IKEA FAMILY or when relevant into IKEA BUSINESS members and activate existing members in order to secure a long term relationship, ensure our customers return more frequently to our store and the local web.
• observation in driving the sustainability agenda of growing IKEA together: build the trust of our co-workers and consumers through demonstrating the practical application of our commitment to having a positive impact on people and the environment.
• Responsible for developing local social initiatives and raising the awareness of our commitment to sustainability, both internally and with our consumers and external stakeholders, in order to strengthen the perception of IKEA as a responsible company.

Your responsibilities

To be successful in your role, you need to:

• Have experience and interest in consumer and market dynamics, globally and locally, and an ability to quickly develop knowledge of the local market and business conditions
• Have experience and interest in sustainability topics.
• To know (or willing to learn) how to work with IKEA communications (visual & copy identity), understanding role & ways of working of different channels
• Have knowledge of store operations
• Have the ability to understand profit and loss and how to affect its result through their actions
• Ability to set goals and provide clear direction
• Good analytical and numerical skills
• Good oral and written communication skills
• Good planning and organisation skills
• Ability to engage a receiver by creating a passion for your plans
• Self-reliant and motivated with proven ability to work as part of a larger team
• Experience of working with customer loyalty programmes
• Proven ability to navigate and influence in a matrix organisation
• Retail and/or home furnishing experience
• Ability to clearly communicate in spoken and written Dutch, French and English
• Experience of actively selling through the understanding of our customers and their needs

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we're also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

At IKEA, we believe in a diverse and inclusive workplace, where every individual is respected and valued. Our recruitment process is designed to be inclusive and without prejudice, with equal opportunities for every candidate. We therefore encourage all candidates to apply, with their diverse backgrounds, identities and experiences. Our locations are always easily accessible by public transportation, a conscious choice to allow our employees and clients to travel sustainably.