Head of Digital

Confidential Careers; Brussel Hoofdstad; On-site; EUR 90,000 - 130,000; Full time

Job summary

Confidential Careers is seeking a Digital Sales Leader for Belgium operations to drive digital acquisition and oversee paid, social, affiliate and SEO channels. You will recruit and onboard an in-house team, align campaigns with business goals and optimize the customer journey to increase conversions.

You will monitor agency performance, benchmark terms, and collaborate with stakeholders to deliver measurable ROI and gross adds.

Qualifications

• Experience in digital acquisition and sales in telecom or related industries.
• Proven ability to recruit, onboard and manage high-performing digital teams.
• Experience optimizing website user experiences and conversions.
• Strong analytical & problem-solving skills for evaluating agency performance.

Responsibilities

• Lead digital acquisition channels and align with business goals.
• Recruit and onboard an in-house digital team.
• Evaluate and optimize the website journey to boost conversions.
• Monitor and evaluate agency performance and optimize spend.
• Collaborate with internal stakeholders and act as liaison with agencies.
• Define and track KPIs including ROI and gross adds.

Skills

Digital acquisition

Sales leadership

Team recruitment

Stakeholder management

Analytical skills

Campaign optimization

Conversion optimization

Tools

Google Ads

Facebook Ads

SEO platforms

Affiliate networks

Job description

We are looking for a Digital Sales Leader for our Belguim Business Operations.

• Lead and manage the companies digital acquisition channels, ensuring alignment with business goals and targets.
• Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
• Validate daily deliverables from Agency and ensure they align with cost-effectiveness and strategic objectives.

Team Onboarding and Development:

• Recruit and onboard an in-house digital team, including:
• Social Media Manager
• Content Creator
• Paid Media Manager
• SEO Specialist
• Affiliates Specialist
• Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.

Customer Journey Optimization:

• Evaluate and optimize the companies website customer journey to enhance user experience and increase conversions.
• Benchmark against market competitors and implement best practices to improve digital touchpoints.

Agency Monitoring and Evaluation:

• Monitor and validate Agency’s performance, ensuring daily activities meet business goals and deliver value for spend.
• Benchmark Agency’s commercial terms and services against other leading digital agencies in the telecom sector.
• Provide actionable recommendations based on a thorough evaluation of alternative agencies.

Performance Measurement & Reporting:

• Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
• Identify areas for improvement and implement strategies to optimize campaign outcomes.
• Ensure timely resolution of all identified challenges impacting performance.

Stakeholder Collaboration:

• Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
• Act as a key liaison between the company and Agency to ensure seamless communication and execution of strategies.

Key Performance Indicators (KPIs):

• Gross adds achieved through digital channels.
• Successful onboarding of the in-house digital team within the consulting period.
• Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
• Effective cost management and maximized ROI on digital spend.
• Streamlined processes for collaboration between the in-house team and external agencies.

Qualifications:

• Demonstrated expertise in digital acquisition and sales within telecom or related industries.
• Proven ability to recruit, onboard, and manage high-performing digital teams.
• Experience optimizing website user experiences and conversion rates.
• Strong analytical and problem-solving skills for evaluating agency performance and spend.
• Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
• Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
• Results-oriented with a focus on measurable outcomes.
• Detail-driven with excellent organizational skills.
• Strategic thinker with the ability to execute operational plans effectively.
• Team builder and collaborator with strong interpersonal skills.