GTM Engineer

Whale BV; Oost-Vlaanderen; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Full health coverage via Alan

Tools and resources provided

Flexible work environment

Caring, ambitious team

Hybrid mode: 3 days in office

Autonomy to own paid acquisition

Growth opportunities at Whale

Résumé du poste

Whale is seeking a Performance Marketing Specialist to own paid acquisition end-to-end in a hybrid Ghent office. You’ll design and automate GTM workflows, convert product signals into outbound success, and continuously refine messaging and tooling to scale growth.

You’ll collaborate across Sales, Marketing, Product, and Growth, leveraging AI-first approaches, with a focus on rapid experimentation and data-driven decisions in a fast-growing SaaS environment.

Qualifications

• 2–4 years in growth ops, sales ops, marketing ops, or RevOps in B2B SaaS.
• Technical comfort with GTM tools (CRMs, enrichment, outreach, automation).
• Data-driven and operationally rigorous with clean data and measurable outcomes.
• Scrappy builder who ships fast with available tools.
• AI-first mindset—prefer automation before manual work.
• Strong cross-functional collaboration across Sales, Marketing, Product, and Growth.
• Experience with experimentation, testing, and learning by doing.
• Bonus: PLG experience, SQL/Python basics, BI tools.

Responsabilités

• Own GTM systems and automation from lead enrichment to CRM workflows.
• Turn product usage signals into automated outbound workflows to convert users.
• Design, test, and optimize the full outbound cycle: data enrichment, trigger ID, messaging, sequencing, conversion.
• Connect and automate GTM tools (CRM, enrichment, outreach, AI platforms).
• Maintain CRM data quality and a reliable single source of truth for Sales/Marketing.
• Evaluate and implement new GTM automation and AI tools to improve efficiency.
• Build scripts, playbooks, demos, and tools to accelerate Sales.

Connaissances

Growth ops

Data-driven

AI mindset

Cross-functional

Scrappy builder

Outils

HubSpot

Salesforce

Clay

Lemlist

Zapier

Make

n8n

Metabase

Looker

Description du poste

Location: Ghent, Belgium (Hybrid – 3 days/week in office) // Full-Time

About Whale

At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.

We’ve reached 1,000+ customers and are entering a new stage of growth. To fuel this momentum, we’re looking for a Performance Marketing Specialist who owns paid acquisition end-to-end, moves fast, and uses AI to work smarter.

What You’ll Own

• GTM Systems & Automation (Your Core Focus): Build and maintain the infrastructure that finds, qualifies, and connects us with high-potential customers – from lead enrichment to automated outreach to CRM workflows
• PLG-to-Sales Engine: Turn product usage signals into automated outbound workflows that convert active users into paying customers
• Outbound Strategy: Design, test, and optimize the full cycle: data enrichment → trigger identification → messaging → sequencing → conversion
• Stack Integration: Connect and automate our GTM tools (CRM, enrichment, outreach, AI platforms) to eliminate manual work
• Data Quality: Own CRM cleanliness and governance so Sales and Marketing work from a reliable single source of truth
• Tool Evaluation: Test and implement new GTM automation and AI tools that improve team efficiency
• Sales Enablement: Build scrappy scripts, playbooks, demos, and tools that help Sales move faster and close more deals
• GTM Experiments: Run rapid tests across channels, data sources, and messaging to find what scales

What We’re Looking For

• 2-4 years in growth ops, sales ops, marketing ops, or RevOps in B2B SaaS – you’ve built systems that scaled
• Technical comfort with GTM tools: CRMs (HubSpot/Salesforce), enrichment platforms (Clay etc.), outreach tools (Lemlist/Instantly), automation platforms (Zapier/Make/n8n)
• Data-driven and operationally rigorous – you obsess over clean data, reliable processes, and measurable outcomes
• Scrappy builder mentality – you ship fast with what’s available (spreadsheets, workflows, scripts)
• AI-first mindset – you default to “how can I automate this?” before doing it manually
• Strong cross-functional collaborator – you translate between Sales, Marketing, Product, and Growth
• Experimentation mindset – comfortable with ambiguity, testing, iterating, and learning by doing
• Bonus: PLG experience, SQL/Python basics, BI tools (Metabase/Looker), startup background

What You’ll Get

• Full health coverage via Alan.
• All the tools you need to do your best work, hassle free.
• A healthy, flexible work environment that supports work-life balance.
• A caring, ambitious team that has your back.
• A Hybrid working mode"l, where you spend 3 days in office.
• Autonomy to own paid acquisition and experiment with cutting-edge AI tools
• Clear opportunities to grow within your role as Whale scales.
• Work closely with a small, high-performing international team that values speed, impact, and collaboration.
• Opportunity to shape the growth engine of a scaling European SaaS company.

Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.
Here’s what that means:

Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.
We believe in simplicity with depth: every interaction should be easy without sacrificing quality.
We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.
We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.
Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.