Growth-Driven Trade Marketeer for Contract Market

Beaulieu International Group; Wielsbeke; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary package

Attractive fringe benefits

Flexible working environment

Job summary

Beaulieu International Group in Belgium is seeking a commercially minded Trade Marketeer to shape growth of the Contract market. You will translate customer challenges into impactful marketing initiatives, supporting sales teams and strengthening our position in the French market.

Working with Sales, Product Management, and Digital Marketing, you take ownership of initiatives from market intelligence to product launches and customer events, driving visibility, engagement, and sustainable growth

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or a related field.
• 3 to 7 years of experience in trade marketing, channel marketing, product marketing, or B2B marketing.
• Experience working closely with sales teams and commercial stakeholders.
• Excellent communication, stakeholder management, and project management skills.
• Professional proficiency in French and English, both written and spoken. Knowledge of Dutch is a strong advantage.
• Experience in construction materials, interiors, flooring, building products, or a related industry is considered a strong asset.

Responsibilities

• Understand Contract market, customer needs, trends, and competition.
• Gather customer insights and identify commercial opportunities.
• Translate market feedback into actionable recommendations for Product Management and Digital Marketing.
• Develop and execute trade marketing initiatives for distributors, wholesalers, installers, project developers, and construction companies.
• Support channel partners with practical tools and materials that increase product visibility and customer engagement.
• Contribute to the successful launch and commercialization of new products together with Product Management and Sales.
• Develop launch communication, customer presentations, sales tools, and activation programs.
• Ensure customer value propositions are clearly translated into compelling market-facing communication.
• Equip sales teams with effective sales enablement materials that strengthen customer conversations.
• Coordinate participation in trade fairs, customer events, and training sessions.
• Identify opportunities to increase visibility, influence, and engagement within the Contract market.
• Support Contract market growth across strategic regions by sharing best practices and collaborating with local commercial teams.

Skills

Trade marketing

Channel marketing

Product marketing

B2B marketing

Education

Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or a related field

Job description

Beaulieu International Group in Belgium is seeking a commercially minded Trade Marketeer to shape growth of the Contract market. You will translate customer challenges into impactful marketing initiatives, supporting sales teams and strengthening our position in the French market.

Working with Sales, Product Management, and Digital Marketing, you take ownership of initiatives from market intelligence to product launches and customer events, driving visibility, engagement, and sustainable growth