French Market Trade Marketeer: Growth & Launch Expert

Beaulieu International Group; Belgique; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Beaulieu International Group is seeking a Trade Marketeer to grow our Contract market with a focus on the French market. You will translate customer needs into effective marketing actions and support sales teams to strengthen our position.

Working with Sales, Product Management and Digital Marketing, you will drive visibility, launches, and events, develop tools and activation programs, and help distributors, installers, and builders engage more effectively.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or a related field.
• 3 to 7 years of experience in trade marketing, channel marketing, product marketing, or B2B marketing.
• Experience working closely with sales teams and commercial stakeholders.
• Strong commercial mindset with a clear customer focus.
• Excellent communication, stakeholder management, and project management skills.
• Hands-on, proactive, and able to take ownership in a cross-functional environment.
• Professional proficiency in French and English, both written and spoken; Dutch is a strong advantage.

Responsabilités

• Build understanding of the Contract market, customer needs, trends, and competition.
• Gather customer insights and identify commercial opportunities.
• Translate market feedback into actionable recommendations for PM and Digital Marketing.
• Develop and execute trade marketing initiatives for distributors, wholesalers, installers, project developers, and construction companies.
• Support channel partners with tools and materials to increase visibility and engagement.
• Contribute to launches and commercialization of new products with PM and Sales.
• Develop launch communication, customer presentations, sales tools, and activation programs.
• Ensure customer value propositions are translated into compelling market-facing communication.
• Equip sales teams with effective sales enablement materials.
• Coordinate participation in trade fairs, customer events, and training sessions.
• Identify opportunities to increase visibility, influence, and engagement in the Contract market.
• Support Contract market growth across regions by sharing best practices with local teams.

Connaissances

Trade marketing

Channel marketing

Product marketing

B2B marketing

Communication

Stakeholder management

Project management

Cross-functional

French English proficiency

Formation

Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or related field

Description du poste

Beaulieu International Group is seeking a Trade Marketeer to grow our Contract market with a focus on the French market. You will translate customer needs into effective marketing actions and support sales teams to strengthen our position.

Working with Sales, Product Management and Digital Marketing, you will drive visibility, launches, and events, develop tools and activation programs, and help distributors, installers, and builders engage more effectively.