Trade Marketeer Contract

Beaulieu International Group; Belgique; On-site; EUR 60,000 - 90,000; Full time

Job summary

Beaulieu International Group is seeking a Trade Marketeer to grow our Contract market with a focus on the French market. You will translate customer needs into effective marketing actions and support sales teams to strengthen our position.

Working with Sales, Product Management and Digital Marketing, you will drive visibility, launches, and events, develop tools and activation programs, and help distributors, installers, and builders engage more effectively.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or a related field.
• 3 to 7 years of experience in trade marketing, channel marketing, product marketing, or B2B marketing.
• Experience working closely with sales teams and commercial stakeholders.
• Strong commercial mindset with a clear customer focus.
• Excellent communication, stakeholder management, and project management skills.
• Hands-on, proactive, and able to take ownership in a cross-functional environment.
• Professional proficiency in French and English, both written and spoken; Dutch is a strong advantage.

Responsibilities

• Build understanding of the Contract market, customer needs, trends, and competition.
• Gather customer insights and identify commercial opportunities.
• Translate market feedback into actionable recommendations for PM and Digital Marketing.
• Develop and execute trade marketing initiatives for distributors, wholesalers, installers, project developers, and construction companies.
• Support channel partners with tools and materials to increase visibility and engagement.
• Contribute to launches and commercialization of new products with PM and Sales.
• Develop launch communication, customer presentations, sales tools, and activation programs.
• Ensure customer value propositions are translated into compelling market-facing communication.
• Equip sales teams with effective sales enablement materials.
• Coordinate participation in trade fairs, customer events, and training sessions.
• Identify opportunities to increase visibility, influence, and engagement in the Contract market.
• Support Contract market growth across regions by sharing best practices with local teams.

Skills

Trade marketing

Channel marketing

Product marketing

B2B marketing

Communication

Stakeholder management

Project management

Cross-functional

French English proficiency

Education

Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or related field

Job description

Trade Marketeer Contract (French Market Focus)

Help Shape Growth in the Contract Market

As a Trade Marketeer you connect market insights, customer needs, and commercial opportunities with effective marketing execution. You play a key role in growing our Contract segment by translating customer challenges into impactful marketing initiatives, supporting sales teams, and strengthening our position in the French market.

Working closely with Sales, Product Management, and Digital Marketing, you take ownership of initiatives that drive visibility, customer engagement, and business growth. From market intelligence to product launches and customer events, you help shape value that lasts.

Your Responsibilities

• Build a strong understanding of the Contract market, customer needs, market trends, and competitive developments.
• Gather customer insights and identify commercial opportunities that support business growth.
• Translate market feedback into actionable recommendations for Product Management and Digital Marketing.
• Develop and execute trade marketing initiatives for distributors, wholesalers, installers, project developers, and construction companies.
• Support channel partners with practical tools and materials that increase product visibility and customer engagement.
• Contribute to the successful launch and commercialization of new products together with Product Management and Sales.
• Develop launch communication, customer presentations, sales tools, and activation programs.
• Ensure customer value propositions are clearly translated into compelling market-facing communication.
• Equip sales teams with effective sales enablement materials that strengthen customer conversations.
• Coordinate participation in trade fairs, customer events, and training sessions.
• Identify opportunities to increase visibility, influence, and engagement within the Contract market.
• Support Contract market growth across strategic regions by sharing best practices and collaborating with local commercial teams.

Your Profile

• Bachelor’s or Master’s degree in Marketing, Business, Commercial Sciences, or a related field.
• 3 to 7 years of experience in trade marketing, channel marketing, product marketing, or B2B marketing.
• Experience working closely with sales teams and commercial stakeholders.
• Strong commercial mindset with a clear customer focus.
• Excellent communication, stakeholder management, and project management skills.
• Hands‑on, proactive, and able to take ownership in a cross‑functional environment.
• Professional proficiency in French and English, both written and spoken. Knowledge of Dutch is a strong advantage.
• Experience in construction materials, interiors, flooring, building products, or a related industry is considered a strong asset.

What You Will Find at Beaulieu

At Beaulieu, you will take on real responsibility from day one. You will work in an international industrial environment where market insight, customer understanding, and commercial excellence create sustainable value.

• A role with visible impact on the growth of our Contract business.
• The opportunity to work closely with Sales, Marketing, Product Management, and international stakeholders.
• A culture that encourages ownership, learning, and continuous improvement.
• The freedom to explore new ideas and translate them into practical business results.
• A competitive salary package complemented by attractive fringe benefits.
• Flexibility and the tools needed to perform effectively in a modern working environment.
• Opportunities for professional growth and long‑term career development within an international organization.

Ready to Take Ownership?

Are you a commercially minded marketing professional who enjoys understanding markets, working closely with customers, and turning insights into action? We would like to hear from you.