Group Digital ECommerce Director F/M

Lyreco Group; Brussel; Hybride; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Pension plan

Personal growth budget

Competetive salary

Résumé du poste

Lyreco Group in Brussels is seeking an experienced leader to redefine its E‑Commerce and Omnichannel strategy. You will refine and deliver initiatives while coordinating cross-functional teams to enhance customer experience and drive transformation.

The ideal candidate will have over 15 years of experience in e-commerce, a strong understanding of B2B dynamics, and proven leadership skills. Competitive salary, hybrid work model, and a commitment to personal growth are offered.

Qualifications

• Fluent in English; additional languages are a plus.
• Experience in B2B environments; global exposure is advantageous.

Responsabilités

• Refine and deliver Lyreco’s E‑Commerce & Omnichannel Strategy.
• Coordinate cross‑functional delivery with CGO leadership and IT.
• Optimise customer journey and omnichannel experience.
• Prepare the platform for acquisition, conversion, and loyalty.
• Lead and manage global e‑commerce team.

Connaissances

ERP understanding

CRM experience

B2B marketplaces knowledge

Data automation

APIs proficiency

Formation

15+ years in e‑commerce or digital transformation roles

Description du poste

Key Responsibilities

• Refine, challenge, and deliver Lyreco’s E‑Commerce & Omnichannel Strategy: assess the current platform, identify gaps, define the evolution roadmap, challenge assumptions, ensure long‑term scalability, define business objectives (revenue share by channel, customer activation, conversion, segment‑specific value creation), align with omnichannel strategy, translate ambitions into product roadmaps and prioritised development.
• Coordinate cross‑functional delivery with CGO leadership, IT, and all business teams: work with CGO leadership, partner with CIO and IS teams for seamless ERP/CRM/PIM/DAM integration, lead projects such as PIM evolution, order capture optimisation, track‑and‑trace, customer data synchronisation, ensure data quality, manage external technology partners, establish governance across countries.
• Optimise and modernise the customer journey and omnichannel experience: evaluate UX, develop B2B capabilities (contract pricing, approval workflows, punchout, replenishment tools, account hierarchies, shared carts), ensure frictionless UX, build personalised experiences, enable seamless channel transitions, continuous improvement through analytics, VOC, A/B testing.
• Prepare the platform for the omnichannel strategy of acquisition, conversion, and loyalty: support SEO/SEA strategies, collaborate with marketing on ABM, inbound, lifecycle campaigns, collaborate with CRM and automation teams for anti‑churn, reactivation, loyalty initiatives, monitor funnel performance, optimise conversion across digital touchpoints.
• Lead, manage, and align teams: manage global e‑commerce team (product owners, UX/UI, data, operations), foster collaboration with IS, marketing, commercial, supply chain, customer service, promote culture of agility, represent e‑commerce in transformation steering groups, drive change management.

Your Profile

Key Skills and Capabilities

Technical Expertise

• Strong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation.
• Experience modernising or replatforming large‑scale e‑commerce systems.

Strategic & Analytical Skills

• ROI‑driven mindset with mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn).
• Ability to build business cases, prioritise roadmaps, and measure impact.

Customer‑Centric & Commercial Acumen

• Deep understanding of B2B buying behaviours and sales team needs.
• Ability to design digital solutions that enhance commercial performance and customer satisfaction.

Leadership & Influence

• Proven ability to inspire and engage diverse teams.
• Skilled at aligning marketing, sales, and IT agendas around a shared vision.
• Strong communication skills to influence senior stakeholders, including the CGO leadership team.
• Capacity to lead a multi‑year transformation with clarity, resilience, and energy.

Experience & Qualifications

• 15+ years in e‑commerce, digital product, or digital transformation roles.
• Experience in B2B environments; global or multi‑country exposure is a strong advantage.
• Demonstrated success in evolving or rebuilding digital platforms.
• Fluent in English; additional languages are a plus.

Reasons to Join Lyreco

• A full‑time job in a dynamic, passionate, international team.
• Possibility to join internal accelerator program.
• Competitive salary.
• Hybrid work model.
• Pension plan.
• Personal growth budget.