Global DTC Email Growth & Retention Lead

Natulim; Belgique; Sur place; EUR 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

AI tools training

Permanent contract

Full-time Mon-Fri

Flexible compensation package

Health insurance

Discount on Natulim products

Training and career growth

Résumé du poste

Natulim, Belgium-based, seeks an experienced Email Marketing professional to maximize customer retention, LTV, and repeat purchases across Natulim’s European markets. You will design and optimize retention flows, manage campaigns, and work with e‑commerce and product teams to drive revenue.

We offer a permanent contract, full‑time schedule, training in AI tools, and a flexible compensation package including health insurance and discounts on Natulim products. Experience with Klaviyo is required.

Qualifications

• 3+ years of experience in Email Marketing, focused on ecommerce / DTC.
• Hands-on experience with Klaviyo.
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.

Responsabilités

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Connaissances

Email marketing

Data‑driven

Lifecycle marketing

A/B testing

Copywriting

Outils

Klaviyo

Description du poste

Natulim, Belgium-based, seeks an experienced Email Marketing professional to maximize customer retention, LTV, and repeat purchases across Natulim’s European markets. You will design and optimize retention flows, manage campaigns, and work with e‑commerce and product teams to drive revenue.

We offer a permanent contract, full‑time schedule, training in AI tools, and a flexible compensation package including health insurance and discounts on Natulim products. Experience with Klaviyo is required.