Freelance Senior Brand Manager innovation

Michael Page International (Belgium); Brussel; Hybride; EUR 92 000 - 129 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Brussels-based with some home working

Competitive day rate

Résumé du poste

Michael Page International Belgium is seeking a Freelance Senior Brand Manager Innovation in Brussels to lead brand management and product innovation from concept to execution.

You will drive Stage-Gate processes, manage brand equity, oversee launches including packaging and labels, coordinate with external agencies, and align cross-functional stakeholders while maintaining timelines.

Qualifications

• Senior brand manager experience, ideally in FMCG.
• Strong expertise in brand management and brand equity.
• Proven product innovation and development track record.
• Familiarity with Stage-Gate or similar processes.
• Strong project management and cross-functional coordination.
• Hands-on and operational with high attention to detail.
• Independent and proactive; able to anticipate issues.
• Fluent in English and French; Dutch is a strong plus.

Responsabilités

• Lead brand management and innovation projects from concept to execution.
• Drive product development initiatives using Stage-Gate processes.
• Manage brand equity, positioning and strategic brand development.
• Coordinate operational aspects of product launches, including packaging and labels.
• Manage digital brand assets and coordinate processes with external agencies.
• Coordinate cross-functional stakeholders and align across projects.
• Monitor timelines, deliverables and priorities independently.
• Identify risks and anticipate next steps to ensure smooth project delivery.

Connaissances

Brand management

Innovation

Project leadership

Stage-Gate

Cross-functional

Attention to detail

English and French

Description du poste

• Lead strategic brand innovation projects in a leading FMCG environment


• Combine brand strategy, innovation and hands-on project leadership

About Our Client

Our client is a leading Belgian FMCG company with a strong portfolio of recognised consumer brands and a clear focus on brand development and innovation. The Marketing team is looking for a senior freelance professional who can independently drive transversal projects and support the business during a period of transition.

Job Description

As a Freelance Senior Brand Manager Innovation your responsibilities are:

• Lead brand management and innovation projects from concept to execution ;


• Drive product development initiatives using Stage-Gate processes ;


• Manage brand equity, positioning and strategic brand development ;


• Coordinate operational aspects of product launches, including packaging and labels ;


• Manage digital brand assets and coordinate processes with external agencies


• Coordinate cross-functional stakeholders and ensure alignment across projects ;


• Monitor project timelines, deliverables and priorities independently ;


• Identify risks and anticipate next steps to ensure smooth project delivery ;

The Successful Applicant

A successful Freelance Senior Brand Manager Innovation should have:

• Senior experience as a Brand Manager , ideally within FMCG ;


• Strong expertise in brand management and brand equity ;


• Proven experience in product innovation and development ;


• Familiarity with Stage-Gate or similar innovation processes ;


• Strong project management and cross-functional coordination skills ;


• Hands-on and operational, with strong attention to detail ;


• Independent, proactive and able to anticipate and solve issues ;


• Fluent in English and French; Dutch is a strong plus ;

What's on Offer

Our customer offers you:

• Freelance assignment in a leading Belgian FMCG organisation ;


• Brussels-based with up to 3 days/week home working, organised within the team ;


• Hybrid, 4-5 days/week ;


• Competitive day rate .