Brand Manager FMCG

Batenborch International; Brussel; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Batenborch International in Belgium is seeking a Brand Manager to take ownership of an iconic food brand in the Belgian market, reporting to the Marketing Manager. You will lead brand strategy, projects and activations, coordinating internal and external stakeholders to translate consumer insights into impactful initiatives.

The role emphasizes cross-functional collaboration with Sales, Digital, and Controlling, with a focus on growth, budget accuracy, and developing the marketing team through

Qualifications

• Bachelor’s or Master’s degree in marketing or business-related field.
• Minimum 3 years of Brand Management experience, preferably FMCG.
• Strong analytical skills with understanding of product P&L.
• Proficiency in Excel and PowerPoint.

Responsabilités

• Development and execution of annual brand plans, including positioning, communication and activation strategies.
• Leadership of innovation projects from concept to launch, based on consumer insights and market trends.
• Management and coordination of creative, media and research agencies.
• Analysis of brand performance and market data, translating insights into actionable recommendations.
• Oversight of campaign development across digital and offline channels.
• Monitoring of competitive activity and opportunities to strengthen the brand.
• Management of the brand budget and efficient allocation of resources.
• Collaboration with Sales, Trade & Category Management, Digital, Supply Chain and Controlling to ensure execution.
• Identification of new ideas to strengthen the brand and challenge the status quo.
• Coordination of internal and external stakeholders for timely, accurate execution of projects.
• Active contribution to development and professionalization of the marketing team.

Connaissances

Brand management

Consumer insights

Project leadership

Stakeholder management

Data analysis

Marketing strategy

Formation

Bachelor’s or Master’s degree in marketing or business

Outils

Excel

PowerPoint

Description du poste

Our client is a well-established international company with a strong heritage in the food industry and a portfolio of well-established brands. With a strong focus on innovation, quality and consumer needs, the company has built a leading position across several food categories and continues to invest in the growth of its brands. To strengthen their Belgian marketing team, they are currently looking for an ambitious and passionate Brand Manager who will take ownership of one of their iconic food brands and play a key role in its further growth and development.

Poste

Mission

As a Brand Manager, you will be responsible for driving the growth and development of a well-established food brand within the Belgian market. You will work closely with the Marketing Manager and take ownership of the brand strategy, projects and activations. You will act as a true project leader, bringing together different internal and external stakeholders to translate consumer insights and market opportunities into impactful brand initiatives.

Responsibilities

• Development and execution of annual brand plans, including positioning, communication and activation strategies.
• Leadership of innovation projects from concept to launch, based on consumer insights, market trends and growth opportunities.
• Management and coordination of creative, media and research agencies.
• Analysis of brand performance and market data, translating insights into clear and actionable recommendations.
• Oversight of campaign development across both digital and offline channels.
• Monitoring of competitive activity and identification of opportunities to strengthen the brand and drive growth.
• Management of the brand budget and efficient allocation of resources.
• Close collaboration with Sales, Trade & Category Management, Digital, Supply Chain and Controlling to ensure excellent execution.
• Identification of new ideas and opportunities, with a proactive approach to strengthening the brand and challenging the status quo.
• Coordination of internal and external stakeholders, ensuring clear alignment and timely, accurate execution of projects.
• Active contribution to the development and professionalization of the marketing team.

Profil

Education

• Bachelor’s or Master’s degree, preferably in a commercial, marketing or business-related field.

Languages

• Native proficiency in Dutch or French.
• Good command of the second national language and English.

Knowledge & Experience

• Minimum 3 years of relevant experience in Brand Management, preferably within an FMCG environment.
• Strong understanding of brand management, consumer behaviour and the dynamics of the FMCG market.
• Strong analytical skills, with a good understanding of product P&L and the ability to translate market data into actionable recommendations.
• Knowledge of Nielsen and/or YouGov is a strong asset.
• Experience in developing and executing brand plans, campaigns and activations.
• Experience in managing creative, media and research agencies.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
• A combination of analytical thinking and creativity, with the ability to communicate ideas clearly and convincingly.
• A proactive and entrepreneurial mindset, with a strong sense of ownership and responsibility.
• Excellent communication and stakeholder management skills, with the ability to bring different teams and partners together.
• Comfortable working both independently and collaboratively in a cross-functional environment.
• Genuine interest in food, consumer brands and understanding consumer needs.