Founding Marketer

Exhibitly; Oost-Vlaanderen; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Equity

Strategy table access

MacBook and iPhone

Travel to events

Free lunch and dinner

Hospitalisation insurance

Meal vouchers

Ghent offices

Job summary

Exhibitly.ai in Belgium is looking for a Founding Marketer to craft our voice and drive the pipeline. You’ll own the story, build a content engine, and scale inbound and outbound to attract events buyers to our AI-powered event tools.

You’ll work at a fast pace in a founder-led environment, shipping high-impact content, pursuing growth, and shaping the early marketing playbook with a bias for action and experimentation.

Qualifications

• Experience building the marketing voice and content engine.
• Experience in B2B SaaS or events is a plus.
• Track record shipping marketing outcomes.

Responsibilities

• Own the brand voice and messaging.
• Build a content engine with founder-led content and customer stories.
• Scale inbound channels: SEO, email, partnerships.
• Run outbound outreach with high-quality messaging.
• Own growth metrics and demo generation.

Skills

Content marketing

Inbound marketing

Outbound marketing

Job description

We're hiring a Founding Marketer to build our voice and our pipeline.

Exhibitly.ai is bringing AI to the $60B events industry that's been stuck in 2010. We're building a suite of tools that rethink how events attract, engage, and convert their audiences.

• 250+ international events signed in 12 months (all inbound)
• Bootstrapped to six-figure revenue (raised €1.4M)
• Massive first-mover advantage (hyper-growth potential)
• …and a roadmap that will reshape the entire industry!
  

Why now

We signed 250+ events without ever reaching out. Imagine what happens when we do.

No marketing function, no playbook, no brand work, no outreach. You'd be starting from a blank page with a product that already sells.

What you'll do

Half of it is building the voice. Half is bringing in leads. Both matter, and at our size the same person does both.

Own the story. Positioning, messaging, the words that make an event marketer immediately get why this matters.

Build the content engine. Founder-led content, customer stories, industry commentary, awards, lists. Make Exhibitly the name people mention when they talk about AI in events.

Scale inbound. SEO, GEO, email, partnerships, paid. Turn what we know about thousands of events into pages people find, use, and share.

Find and build the loops. Our product touches thousands of end users daily. Shareable content, referral triggers, network effects. Every interaction is a lever.

Run outbound. Small market, big budgets per account, so we send 50 messages a week, not 5,000. Volume tactics are out. Every message has to earn its reply.

Own the number. Triple our qualified demos within six months. That's yours. If we point you at something that gets in the way, push back.

Who you are

Years of experience doesn't matter. We care what you've shipped.

You write, and your taste is sharp. Anyone can generate 100 mediocre drafts in a minute. Knowing which one is good is the job.

Creative first, analytical always. Getting inside a marketing manager's head and working out what makes them stop, then knowing whether it worked.

AI-native. Non-negotiable. You'll get a $200/month Claude subscription and it'll be your closest colleague. Drafting, research, prototyping, analysis. One person with the right setup outproduces four without it.

You're comfortable with chaos. Context switching is part of the job. There's no team to hand things to. You'll jump between brand, outbound, content and analysis, often in the same day, and still finish what you started.

You ship and own the outcome. Publish Tuesday, learn something Wednesday, improve Thursday. No briefing, no chasing. We want to hear "don't worry, I've got this," then see it happen.

You experiment. Boilerplate templates bore you. The best idea might not be a message at all. It might be sending a cake, an award, or a list nobody has made yet.

You move fast. A week is a long time here.

Nice to haves

• You've grown an audience from zero, for yourself or someone else
• Outbound into a small, high-value market where volume wasn't an option
• Events, martech, or B2B SaaS
• Dutch alongside English
  

What we offer

• Equity. This is a co-builder role
• Seat at the strategy table, no layer between you and the decisions
• A top-spec MacBook, iPhone and every tool you want
• Travel to industry events. Spain, Dubai, the US, ...
• Free lunch and dinner, hospitalisation insurance, meal vouchers and more
• Offices at Wintercircus, Ghent
  

The process

• 1st round: 30min coffee or call with our CEO
• 2nd round: deep dive into your past experience
• Solve a case we give you, or pitch your first six months at Exhibitly
• Final chat and offer

Do I need event-tech or AI experience to apply?