External Sales Manager Crane & Industrial

Bekaert; Zwevegem; Remote; EUR 70,000 - 110,000; Full time

Job summary

Bekaert invites an External Sales Manager to expand its Crane & Industrial business across Europe. You will build and execute sales strategies, engage OEMs, distributors and end-users, and lead negotiations to secure profitable partnerships.

With a technical background in engineering or business, you translate complex technical concepts into customer value, collaborate cross-functionally with Product Management, R&D, Marketing and Finance, and travel across Europe to strengthen relationships.

Qualifications

• Proven experience in technical sales within industrial markets.
• Bachelor's or master's in Engineering or Business.
• Ability to translate technical concepts into customer value.
• Demonstrated success managing complex multi-country sales cycles.
• Strong analytical skills using SAP/Power BI/CRM/Excel.
• Excellent communication and negotiation skills.
• Fluent English and willingness to travel across Europe.

Responsibilities

• Develop and execute sales strategies for Crane & Industrial across Europe.
• Identify new opportunities and build long-term relationships with OEMs, distributors, and end-users.
• Lead commercial negotiations and secure profitable partnerships.
• Act as trusted advisor with technical lifting and steel rope solutions.
• Use market insights and sales data to inform decisions and growth.
• Collaborate with Product Management, R&D, Marketing, and Finance.
• Represent the company at customer visits, events, and seminars.

Skills

Technical sales

Engineering degree

Industrial knowledge

Global sales

ERP/CRM tools

Negotiation

English fluent

Travel Europe

Education

Engineering/Business degree

Tools

SAP

Power BI

CRM systems

Excel (advanced)

Job description

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External Sales Manager Crane & Industrial

Date: Oct 7, 2026

Location: Zwevegem, BE

Company: Bekaert NV

Be part of something bigger!

As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy.

As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!

Purpose and Mission

Are you passionate about building strong customer partnerships, driving business growth, and turning market insights into commercial success? Join us as an External Sales Manager and play a key role in expanding our Crane & Industrial business across the Europe region.

Key Activities and Responsibilities

• Develop and execute sales strategies to grow the Crane & Industrial business across the Europe region.
• Identify new business opportunities and build long-term relationships with OEMs, distributors, and end-users.
• Lead commercial negotiations and secure profitable, sustainable business partnerships.
• Act as a trusted advisor to customers by providing technical expertise and tailored lifting and steel rope solutions.
• Leverage market intelligence, customer insights, and sales data to drive strategic decisions, forecasts, and growth initiatives.
• Collaborate with cross-functional teams including Product Management, R&D, Marketing, and Finance to deliver customer-focused solutions.
• Represent the company at customer visits, industry events, trade fairs, and technical seminars, strengthening brand visibility and market presence.

Skills

• Proven experience in technical sales within industrial markets, ideally in cranes, lifting solutions, wire ropes, or related sectors.
• Bachelor's or Master's degree in Engineering, Business, or a related field.
• Strong understanding of industrial applications and the ability to translate technical concepts into customer value.
• Demonstrated success managing complex sales cycles across multiple countries and diverse customer groups.
• Strong analytical mindset with experience using tools such as SAP,Power BI, CRM systems, or advanced Excel.
• Excellent communication, negotiation, and relationship-building skills, with the ability to influence stakeholders at all levels.
• Fluent English and willingness to travel across Europe region.

Be bold and take the leap!

We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.