EMEA Brand Manager, Foot & Ankle Growth

Stryker; Brussel Hoofdstad; Hybrid; EUR 83,000 - 138,000; Full time

Job summary

Stryker is seeking an experienced Brand Manager for Foot & Ankle to drive market share growth across the EMEA region. You will define strategic directions, develop marketing campaigns, and oversee portfolio development to improve patient outcomes.

You will own education initiatives, collaborate with local marketing teams, and lead the annual EMEA Marketing Plan with a 3–5 year horizon, while maintaining strong relationships with stakeholders and ensuring timely, impactful execution.

Qualifications

• Bachelor's degree is required.
• 8+ years of work experience in international Marketing, Product/Brand Management or related fields.
• Strong ability to lead/manage marketing projects to drive growth and performance.
• Excellent interpersonal, persuasion and presentation skills with proficiency in English.
• Strategic thinking, adaptability, analytical and problem-solving abilities.

Responsibilities

• Set annual and long-range brand/indications strategy to achieve growth, profit and market share targets.
• Create and distribute scalable assets, tools, campaigns and best practices for localization.
• Develop education and brand experience opportunities for internal and external audiences.
• Build trust and relationships with local marketers, sales professionals and customers.
• Lead the Annual Marketing Plan for EMEA and a 3–5 year portfolio roadmap.
• Forecast demand with country leadership and coordinate with supply chain.
• Define and execute regional product lifecycle, including launch and phase-out.
• Analyze business performance and brand perception to define mitigation actions.
• Collaborate with Portfolio teams for new product development and line extensions.
• Partner with local Product Managers to drive EMEA-wide strategies.
• Organize EMEA-wide customer engagement events and branding activities.
• Manage branding, messaging, positioning and pricing based on insights.
• Lead commercialization planning for new products in partnership with Portfolio teams.
• Develop Key Opinion Leaders for the brand.

Skills

Brand management

Marketing strategy

Stakeholder management

Leadership

English communication

Education

Bachelor's degree

Tools

MS Office

Job description

Stryker is seeking an experienced Brand Manager for Foot & Ankle to drive market share growth across the EMEA region. You will define strategic directions, develop marketing campaigns, and oversee portfolio development to improve patient outcomes.

You will own education initiatives, collaborate with local marketing teams, and lead the annual EMEA Marketing Plan with a 3–5 year horizon, while maintaining strong relationships with stakeholders and ensuring timely, impactful execution.