E-Commerce & Omnichannel Manager

Longchamp; Brussel Hoofdstad; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Transport reimbursement

Staff discounts

Professional development

Inclusive, people-first culture

Performance incentives

Job summary

Longchamp, a world-renowned fashion Maison, is recruiting an E-Commerce & Omnichannel Manager to lead the performance of Longchamp.com in the Benelux region from our Brussels office. You will own the online and in-store customer experience, collaborating with HQ and EMEA teams to implement a seamless, brand-consistent journey.

Based in Brussels, you will drive traffic, optimize UX, manage the e-commerce P&L, and spearhead omnichannel enhancements across Click & Collect, Find in Store, and other

Qualifications

• 5 years of experience in a similar e-commerce & omnichannel role
• Strong command of traffic analysis and analytics tools
• Excellent understanding of UX and customer journey
• Fluent English and Dutch (French a plus)

Responsibilities

• Own the local performance of Longchamp.com from acquisition to conversion
• Collaborate with HQ and EMEA teams to improve online customer experience
• Work with marketing to strengthen traffic and quality
• Deliver data-driven strategies for best-in-class UX and e-merchandising
• Oversee content calendar, site updates, and omnichannel features
• Monitor omnichannel KPIs and support customer service
• Manage e-retail and brand presence with partners

Skills

Traffic analysis

Web analytics

UX knowledge

Omnichannel strategy

Brand consistency

Education

Master's degree in Digital Marketing or Business School

Tools

Salesforce Commerce Cloud (SFCC)

Job description

Joining Longchamp means becoming part of a world-renowned family business with over 70 years of craftsmanship, creativity, and innovation.

To strengthen our digital presence across the Benelux market, we are recruiting an E-Commerce & Omnichannel Manager, based in our Brussels office. Reporting to the General Manager Benelux, you will own the performance of Longchamp.com locally and drive a seamless, brand-consistent client experience across every online and in-store touchpoint.

By joining our team, you will help perpetuate our heritage of excellence and support ambitious, innovative retail projects.

YOUR MAIN RESPONSIBILITIES

1. Longchamp.com Management

You own the local performance of our e-commerce website, from acquisition through to conversion.

• Manage all online activity end to end, implementing the global e-commerce strategy to achieve the Maison's objectives.
• Partner with HQ and EMEA e-commerce teams to continuously improve the online customer experience.
• Work with the French marketing team to strengthen traffic acquisition and its quality.
• Deliver data-driven strategies for a best-in-class user experience, improving key levers such as search, cross-sell, and e-merchandising.
• Oversee the website content calendar and contribute to regular site updates.
• Own daily order case management in the PSP, and manage the e-commerce P&L across the website and marketplace.
• Feed local insights to the EMEA E-commerce Manager so the site reflects Benelux specificities, and research the market for new trends and features.

You ensure the client journey feels seamless and unmistakably Longchamp across every channel.

• Guarantee a consistent, brand-aligned client experience across all touchpoints.
• Monitor omnichannel functionalities (Click & Collect, Find in Store, E-reservation, Store-to-Web, Web-to-Store), ensuring operational guidelines are implemented locally and flagging optimisation needs.
• Track omnichannel KPIs (speed of dispatch, acceptance rate, returns, on-hold orders), working hand in hand with Customer Service.
• Contribute to defining and prioritising the roadmap of new omnichannel services, and benchmark new features.

3. E-Retail & E-Wholesale

You steward the brand's presence across online partners.

• Manage e-retail and e-wholesale partners, ensuring brand guidelines are respected throughout.
• Safeguard the integrity of product pages and the brand store.
• Update partners for each collection drop and brand highlight, driving commercial relationships and marketing activations.
• Deliver clear reporting, analysis, and recommendations.

WHAT YOU BRING TO THE TABLE

• Around 5 years' experience in a similar e-commerce and omnichannel role.
• A Master's degree in Digital Marketing or from a Business School.
• Confidence developing and managing an e-commerce and omnichannel strategy end to end.
• Strong command of traffic analysis, reporting tools, and optimisation, with excellent web analytics skills.
• Excellent understanding of UX and the customer journey.
• Solid knowledge of digital marketing levers and analytics/tracking tools.
• Knowledge of SFCC (Salesforce Commerce Cloud) is a plus.
• Fluent English and Dutch COMPULSORY, French knowledge is a plus

WHAT WE OFFER

• Benefits package including transport reimbursement and well-being initiatives.
• Generous staff discounts across our collections.
• Genuine professional development within a growing, family-owned House.
• An inclusive, people-first culture where creativity and excellence are shared values.
• Performance incentives recognising individual and team success.