Digital Paid & Performance Strategist

Tomorrowland; Antwerpen; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Tomorrowland, a global entertainment brand, is seeking a Digital Paid & Performance Strategist to elevate online visibility and paid campaigns for its brands. The role emphasizes quality, innovation and measurable results.

You will develop online strategies, manage budgets, and set up campaigns across Meta, Google Ads, TikTok and other channels, while analyzing performance and running A/B tests with GA4 and GTM integration.

Qualifications

• Strategic thinker passionate about digital marketing and innovation.
• Minimum 5 years in paid & performance marketing.
• Strong ability to translate data into optimizations.
• Familiar with GA4, Google Tag Manager and performance tools.
• Clear and proactive communication of insights to the team.
• Thrive in a dynamic environment and adapt priorities as needed.
• Collaborate with colleagues in a creative, international setting.

Responsabilités

• Develop online strategies for campaign objectives (awareness, sales, e-commerce).
• Create clear briefs for creative assets (banners, visuals, video).
• Manage campaign budgets and determine the best channel mix.
• Set up and manage campaigns on Meta, Google Ads, TikTok and other channels.
• Analyze performance, implement optimizations and provide recommendations.
• Ensure measurement across GA4 and GTM from basic tracking to full implementation.
• Conduct A/B tests to extract insights and improve performance.

Connaissances

Digital marketing

Strategic thinking

Analytical skills

Data-driven decisions

Clear communication

Team collaboration

Outils

GA4

Google Tag Manager

Meta

Google Ads

TikTok

Description du poste

Tomorrowland is much more than a festival. As a global entertainment brand, we create stories, products and experiences that connect people all over the world. Driven by a deep belief in creativity, innovation and togetherness, we work every day on moments that last - moments that touch millions of fans worldwide. To further strengthen our digital impact and support our growth ambitions, we are looking for a Digital Paid & Performance Strategist who can take our online visibility and paid campaigns to the next level.

YOUR ROLE:

As a Digital Paid & Performance Strategist, you contribute to the digital roadmap for various brands within the Tomorrowland group. You ensure that the right message reaches the right audience at the right time, always with a strong focus on quality, innovation and results.

RESPONSIBILITIES:

• Developing online strategies for a wide range of campaign objectives, including awareness, sales and e-commerce.
• Creating clear briefings for creative teams regarding the required digital assets (banners, visuals, video, etc.).
• Managing campaign budgets and determining the most effective channel mix.
• Setting up and managing digital campaigns across platforms such as Meta, Google Ads, TikTok and other relevant channels.
• Analyzing campaign performance, implementing optimizations and formulating recommendations for future campaigns.
• Ensuring accurate measurement of all flows through GA4 and Google Tag Manager, from basic tracking to full implementations in collaboration with development teams.
• Conducting A/B tests to generate insights and continuously improve campaign performance.

MUST-HAVES:

• You are a strategic thinker with a strong passion for digital marketing, performance and innovation. You stay up to date with the latest trends, enjoy experimenting and get energy from creating impactful campaigns.
• Have at least 5 years of experience in paid & performance marketing.
• Possess strong analytical skills and are able to translate data into clear optimizations.
• Are familiar with GA4, Google Tag Manager and performance tools.
• Communicate clearly and proactively share insights with your team.
• Thrive in a dynamic environment and can switch priorities flexibly when needed.
• Enjoy collaborating with others and contribute positively to a warm, creative team culture.
• Feel at home in a young, international entertainment environment.

WE OFFER:

• At Tomorrowland, you will join an environment that challenges you to grow, experiment and contribute to meaningful experiences. You will have the opportunity to:
• Help build a globally recognized brand that continuously innovates.
• Collaborate with passionate colleagues who strive for excellence.
• Further develop your expertise through diverse projects, new technologies and plenty of room for initiative.
• Work in a culture where creativity, humanity and quality come together.