Demand Gen & Digital Marketing Lead

Televic Rail

Izegem

On-site

EUR 50,000 - 75,000

Full time

7 days ago

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Job summary

Televic Conference seeks a Digital Marketing Specialist to lead demand generation across its digital ecosystem. You will manage the website, SEO/SEA/AEO/GEO, activate LinkedIn and paid social campaigns, and build email/nurture flows in HubSpot.

This is a strongly data-driven, performance-focused role where you monitor metrics, build KPI dashboards and translate data into actionable insights for marketing, sales and management. You balance strategy with hands-on execution.

Qualifications

Bachelor’s or Master’s degree in Business Economics with marketing focus.
Minimum 5 years of professional digital marketing experience.
Hands-on HubSpot experience including automation and reporting.
Strong website, SEO and paid search experience; AEO/GEO advantageous.
Experience planning and optimizing LinkedIn and paid social campaigns.
Strong analytical skills with KPI dashboards and reporting.
Ability to tie digital actions to business outcomes and pipeline impact.
Structured mindset, capable of turning data into actions.
Excellent English communication, written and spoken.

Responsibilities

Own day-to-day management and continual improvement of the Televic Conference website.
Develop SEO, SEA, AEO and GEO strategies to boost visibility and traffic.
Optimize landing pages and conversion paths based on data.
Maintain HubSpot workflows, lists and data quality for demand gen.
Plan and coordinate webinars via Livestorm and other channels.
Build campaigns across email, LinkedIn, website and social channels.
Define and monitor full-funnel marketing KPIs and dashboards.
Translate insights into concrete optimization actions.
Collaborate with sales to improve lead quality and pipeline contribution.