Data & Analytics Architect for Growth & Insights

Stanley/Stella

Brussel Hoofdstad

Sur place

EUR 60 000 - 90 000

Plein temps

14 jours+

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Résumé du poste

Stanley/Stella is seeking a Digital Data Specialist to own and elevate our measurement ecosystem, turning raw data into actionable insights that shape marketing, ecommerce and digital product decisions.

You will bridge data, business and experience, design data layers, govern tagging, build Power BI reporting, and translate complex data into business narratives that drive growth. This role emphasizes data accuracy, GDPR compliance and enabling self-service analytics across teams.

Qualifications

Strong experience with web analytics tools and tracking governance.
Solid knowledge of ecommerce tracking, conversions and CRO.
Experience designing data layers and tracking specifications.
Power BI proficiency including DAX and Power Query.
Familiarity with UX analytics tools such as Hotjar or Clarity.
Experience with CRO / A/B testing.
Web scraping using Python or similar tools.
Clear, concise communication of analytics insights.

Responsabilités

Own tracking across website, webshop, marketing tools and future products.
Design data layer, event taxonomy and tracking specs.
Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media.
Validate implementations and audits for quality, GDPR and CMP compliance.
Build Power BI reporting, including DAX and Power Query, with AI insights.
Define and align KPIs across performance, acquisition, funnels and retention.
Translate complex data into business narratives for stakeholders.
Support A/B testing, personalization and CRO initiatives.
Enable self-service analytics with strong governance and data culture.