Digital Data Specialist

Stanley/Stella; Brussel Hoofdstad; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Stanley/Stella is seeking a Digital Data Specialist to own and elevate our measurement ecosystem, turning raw data into actionable insights that shape marketing, ecommerce and digital product decisions.

You will bridge data, business and experience, design data layers, govern tagging, build Power BI reporting, and translate complex data into business narratives that drive growth. This role emphasizes data accuracy, GDPR compliance and enabling self-service analytics across teams.

Qualifications

• Strong experience with web analytics tools and tracking governance.
• Solid knowledge of ecommerce tracking, conversions and CRO.
• Experience designing data layers and tracking specifications.
• Power BI proficiency including DAX and Power Query.
• Familiarity with UX analytics tools such as Hotjar or Clarity.
• Experience with CRO / A/B testing.
• Web scraping using Python or similar tools.
• Clear, concise communication of analytics insights.

Responsabilités

• Own tracking across website, webshop, marketing tools and future products.
• Design data layer, event taxonomy and tracking specs.
• Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media.
• Validate implementations and audits for quality, GDPR and CMP compliance.
• Build Power BI reporting, including DAX and Power Query, with AI insights.
• Define and align KPIs across performance, acquisition, funnels and retention.
• Translate complex data into business narratives for stakeholders.
• Support A/B testing, personalization and CRO initiatives.
• Enable self-service analytics with strong governance and data culture.

Connaissances

Piwik PRO / GA / GTM

GDPR / CMP

Web analytics

Ecommerce

Event tracking

Conversion

Power BI

DAX

Power Query

UX analytics tools

CRO / A/B testing

Python

Web scraping

Outils

Hotjar

Clarity

Description du poste

We’re looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem, turning raw data into clear, actionable insights that directly impact business decisions, customer journeys, and performance. You won’t just report numbers. You’ll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products.

Your purpose at Stanley/Stella

You are the bridge between data, business and experience.

Your role and impact

• Tracking & Data Governance Ensure data is accurate, structured and compliant across all touchpoints.
• Own tracking across website, webshop, marketing tools and future products
• Design data layer, event taxonomy & tracking specs
• Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media
• Validate implementations & run audits (quality, consistency, GDPR, CMP)
• Monitor scripts & impact on Core Web Vitals
• Reporting & Business Insights Turn data into decision-making tools, not just dashboards.
• Build Power BI reporting (DAX, Power Query, AI)
• Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility
• Structure robust data models for consistent tracking
• Support business reviews with clear insights (risks, opportunities, actions)
• Enable self-service analytics with strong governance
• Translate complex data into simple, business-driven narratives
• Customer Journey Analysis, CRO & Optimisation Identify friction and unlock growth.
• Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)
• Detect drop-offs & optimisation opportunities
• Support A/B testing, personalisation & CRO
• Partner with teams to turn insights into measurable improvements
• Performance Monitoring & Product Analytics Connect performance, usage and product evolution.
• Monitor website performance (Core Web Vitals, RumVision) with IT
• Analyse product usage & feature adoption
• Contribute to event-based / product analytics evolution
• Support data-driven, AI-enabled experiences
• Market Intelligence Bring an external, forward-looking perspective.
• Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools
• Track trends: AI-driven discovery, search evolution
• Explore AI analytics: anomaly detection, predictive insights
• Cross-functional Collaboration & Data Culture Be the go-to expert for analytics.
• Translate business needs into measurable solutions
• Work cross-functionally (Marketing, Product, BI, IT)
• Improve UTM discipline, measurement quality, analytics maturity
• Drive a strong data-driven culture

About You

Must-have

• Strong experience: Piwik PRO / GA / GTM + GDPR / CMP
• Solid knowledge: web analytics, ecommerce, event tracking, conversion
• Experience designing data layers & tracking specs
• Strong Power BI (DAX, Power Query)
• UX analytics tools (Hotjar, Clarity…)
• Experience in CRO / A&B testing
• Web scraping (Python or tools)
• Sharp analytical + clear communicator

Nice to have

• SQL / BigQuery
• Core Web Vitals / performance optimisation
• Ecommerce / digital product environment

What Success Looks Like

• Data is accurate, compliant and trusted
• Conversion opportunities are identified & activated
• Reporting becomes predictive and actionable
• A real data culture is embedded

About Us

Founded in 2012, Stanley/Stella has become Europe’s leading brand for premium and sustainable blank apparel. Our mission is simple yet ambitious: to redefine how responsible fashion is made, distributed and experienced.

We combine contemporary design with uncompromising quality and a deeply embedded commitment to sustainability. Every choice, from the fabrics we select to the long-term partnerships we build, reflects our belief that doing better is not optional; it is essential.

At Stanley/Stella, excellence is not a slogan. It is our way of working. We operate with transparency, respect and an entrepreneurial spirit that empowers every team member to make an impact. Together we are shaping a more conscious and inspiring future for our industry and for everyone who wears our products.

Join a company that leads by example, grows with purpose and creates change that lasts.