Creative Lead – DTC & Performance Creative

Triwill Group; Belgique; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Triwill Group seeks a Creative Lead - DTC & Performance Creative based in Belgium. You will own the creative engine across agencies and internal teams, driving high-impact paid social creative to acquire customers.

You’ll oversee research, briefing, production, QA, testing and iteration, collaborating with strategists, editors, designers and art direction. Data-driven decisions will guide creative improvements and scalable workflows will turn learnings into repeatable processes.

Responsabilités

• Oversee the creative engine across agencies and internal teams from briefing to production.
• Lead QA, testing and iteration of paid social creative.
• Collaborate with strategists, editors, designers and art direction to raise quality and performance.
• Use performance metrics (hook rate, hold rate, CTR, CPA, ROAS, CVR, revenue) to drive decisions and testing.
• Build scalable systems, workflows and reporting to turn learnings into repeatable processes.
• Own creative output and drive business growth.

Description du poste

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Lead - DTC & Performance Creative based in Belgium.

This is a high-ownership creative leadership role within a fast-growing direct-to-consumer environment where creative is a key driver of customer acquisition.
You’ll oversee the creative engine across agencies and internal teams, ensuring ideas move efficiently from research and briefing through production, QA, testing, and iteration.
The role combines creative leadership, agency management, performance marketing, and data-driven decision-making.
You’ll collaborate closely with strategists, editors, designers, and art direction to consistently raise the quality and effectiveness of paid social creative.
Performance data will guide your decisions, with metrics such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue informing what to improve and test next.
You’ll also build scalable systems, workflows, and reporting practices that turn creative learnings into repeatable processes.
This is an ideal opportunity for an experienced performance creative professional who wants meaningful ownership over both creative output and business growth.