Content & Campaign Marketer

Xeryon; Vlaams-Brabant; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work (1 day home)

Job summary

Xeryon in Belgium is seeking a seasoned B2B marketer to lead content and campaigns. You will shape thought leadership, translate engineering know-how into credible content, and drive campaigns and nurture flows to convert interest into pipeline.

You will write and edit articles, web copy, emails, and event content, while coordinating with R&D to capture expertise. Expect a hybrid setup with flexible hours and strong growth potential.

Qualifications

• 5+ years in B2B marketing with proven content and campaign management
• Strong English writing that explains technical topics clearly
• Hands-on experience building and optimising nurture flows and measuring them
• Analytical mindset; data-driven decision making
• Experience with WordPress and Google Analytics
• Experience with account-based marketing and CRM tools

Responsibilities

• Develop editorial plans and themes for thought leadership
• Write and edit articles, case studies, web copy, emails, webinars and events content
• Collaborate with R&D to translate technical know-how into credible content
• Research markets and competitors to position Xeryon effectively
• Create, manage and publish content on WordPress in coordination with the website lead
• Plan, launch and optimise campaigns across paid channels for qualified leads
• Design and run nurture, growth and activation flows
• Support account-based marketing with sales

Skills

B2B marketing

Content creation

Campaign management

Nurture flows

Data analysis

ABM

Project management

AI tools curiosity

Dutch

French

Tools

WordPress

Google Analytics

Marketing automation

CRM tools

Job description

The role

Content and campaigns are at the core of this role. You help drive Xeryon's thought leadership in precision motion, turning the know-how of our R&D team and engineers into content that technical buyers read and trust. You then bring that content to the right people through well‑run campaigns and nurture flows that turn interest into pipeline. You look at everything through an analytical lens: what works, why, and what to change next.

What you will do

Content and thought leadership

• Help drive Xeryon's thought leadership: editorial plan, themes and formats.
• Write and edit content yourself: articles, application stories, web copy, emails, webinar and event content.
• Work closely with our R&D team and engineers to capture their expertise and translate it into clear, credible content.
• Independently research the market, competing technologies and applications, and connect the dots on where and why Xeryon is a strong replacement for existing alternatives. Turn these insights into positioning and content.
• Create, manage and publish content on our WordPress website, in coordination with our digital expert who leads the website.

Campaigns and nurture

• Plan, launch and optimise campaigns across paid search and paid social, focused on qualified leads rather than volume.
• Design and run nurture, growth and activation flows across the customer journey.
• Support account based marketing programmes for key target accounts, together with sales.

Analysis and optimisation

• Measure content and campaign performance (e.g. in Google Analytics and CRM).
• Analyse nurture flows: where leads engage, where they drop off, and what moves them forward.
• Turn data into clear recommendations and act on them.

Coordination

• Keep multiple projects on track and coordinate with sales, R&D, management and external partners.

What you bring

• 5+ years of B2B marketing experience, with a clear track record in both content and campaign management.
• A strong writer in English who can make technical topics clear without oversimplifying them.
• Hands‑on experience building and optimising nurture flows, including how to measure them.
• An analytical mindset: you are comfortable with data and use it to make decisions.
• Experience with WordPress and Google Analytics.
• Experience with account based marketing.
• Strong project management and coordination skills.
• Digitally savvy and curious about new tools, including AI.
• You thrive in a deeply technical environment and enjoy learning how the product works.
• SEO and SEM experience.
• Experience in an engineering, industrial or high‑tech company.
• Experience with marketing automation and CRM tools.
• Dutch or French.

What we offer:

• A key creative role in a marketing‑first and fast‑growing international B2B company.
• A small and collaborative team where your ideas quickly turn into real results.
• The chance to bring cutting‑edge technology to life through rich and engaging content.
• Flexible hours and 1 day of home working per week.
• Competitive salary and benefits package.