Category Growth Lead – Pharmacy & Retail

Pierre Fabre Pharmaceuticals, Inc.; Brussel Hoofdstad; Hybrid; EUR 55,000 - 85,000; Full time

Job summary

Pierre Fabre Laboratories in Belgium is seeking a Category Manager to drive category growth in pharmacy and retail by translating brand strategy into shopper-centric plans. You will develop assortments, planograms, and shelf standards, partnering with KAM and Brand teams to unlock distribution and visibility gains.

You will analyze sell-out data, shopper insights, and market trends (IQVIA, Nielsen, GfK) to build actionable trade stories and category diagnoses, supporting JBPs and BI-driven

Qualifications

• Master’s or Bachelor’s degree in Business Administration, Marketing, Economics or related commercial field.
• 2 to 4 years of experience in Category Management, Trade Marketing, or Key Account Management in Pharmacy/ Retail/ FMCG.
• Proven track record in shopper-centric category growth plans, defining assortment strategies, and shelving principles/planograms.
• Strong ability to translate sell-out data, shopper insights, and market trends (IQVIA, Nielsen, GfK) into actionable customer trade stories and category diagnoses.
• Solid understanding of Joint Business Planning (JBP), retail KPIs, and Net Revenue Management (NRM) inputs; familiarity with BI tools to track distribution and shelf quality.
• Excellent stakeholder management skills to partner with KAM, Brand Management, and Retail Activation teams.

Responsibilities

• Drive category and portfolio growth in pharmacy/retail by translating brand strategy into shopper/customer-centric category plans.
• Identify, generate and validate opportunities for value-creating collaboration with customers.
• Develop category diagnoses and growth plans with clear role per brand/segment and channel.
• Define assortment recommendations, distribution priorities, and planogram principles for key channels.
• Create customer trade stories and support JBPs with KAMs (NRM inputs).
• Track category KPIs: distribution, shelf quality, OOS signals, promo compliance with BI.

Skills

Dutch

French

English

Education

Master’s or Bachelor’s degree in Business Administration, Marketing, Economics

Tools

BI tools

IQVIA

Nielsen

GfK

Job description

Pierre Fabre Laboratories in Belgium is seeking a Category Manager to drive category growth in pharmacy and retail by translating brand strategy into shopper-centric plans. You will develop assortments, planograms, and shelf standards, partnering with KAM and Brand teams to unlock distribution and visibility gains.

You will analyze sell-out data, shopper insights, and market trends (IQVIA, Nielsen, GfK) to build actionable trade stories and category diagnoses, supporting JBPs and BI-driven