Benelux Category Growth Lead (Pharma/Retail)

Laboratoires Pierre Fabre; Brussel Hoofdstad; On-site; EUR 40,000 - 60,000; Full time

Job summary

Laboratoires Pierre Fabre is seeking a Category Manager to drive category growth and shopper-centric strategies in pharmacy/retail across Belgium. You will translate brand strategy into category plans, planograms, and shelving principles, while developing customer trade stories for JBPs with KAMs.

You will analyze sell-out data and shopper insights to shape assortments, distribution priorities, and retail KPIs, collaborating with KAM, Brand, and Retail Activation teams to ensure execution.

Qualifications

• 2–4 years of experience in Category Management, Trade Marketing or Key Account Management in Pharmacy/Retail/FMCG.
• Proven ability to build shopper-centric category growth plans and shelving principles/planograms.
• Strong skill in translating sell-out data and shopper insights into actionable customer trade stories and category diagnoses.
• Solid understanding of Joint Business Planning (JBP) and Net Revenue Management (NRM).

Responsibilities

• Develop category diagnosis: performance by channel/customer and shopper needs.
• Build category growth plan with clear role per brand/segment and channel.
• Define assortment recommendations and distribution priorities; support delist/relist cases.
• Create planograms principles and merchandising standards for key channels.
• Develop customer trade stories and support JBPs with KAMs (NRM inputs).
• Track category KPIs: distribution, shelf quality, OOS signals, promo compliance (BI).
• Partner with Retail Activation to ensure category plans translate into execution.

Skills

Category management

Trade marketing

KAM

Shopper insights

JBP

NRM

BI tools

Stakeholder management

Data translation

Education

Master’s or Bachelor’s degree in Business Administration, Marketing, Economics, or related field

Tools

BI tools

IQVIA

Nielsen

GfK

Job description

Laboratoires Pierre Fabre is seeking a Category Manager to drive category growth and shopper-centric strategies in pharmacy/retail across Belgium. You will translate brand strategy into category plans, planograms, and shelving principles, while developing customer trade stories for JBPs with KAMs.

You will analyze sell-out data and shopper insights to shape assortments, distribution priorities, and retail KPIs, collaborating with KAM, Brand, and Retail Activation teams to ensure execution.