Casino Growth Director

pawaTech

Brussel

On-site

EUR 110,000 - 120,000

Full time

8 days ago

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Job summary

pawaTech is seeking a Head of Casino to lead the strategy, performance, and development of our casino vertical across Africa. You will shape the product roadmap, optimise player experience, and drive commercial results through data-driven decisions.

You will collaborate with product, UX, engineering, CRM, marketing, and commercial teams to evolve the casino offering, manage a high-impact team, and implement promotions and exclusive content in a fast-moving iGaming environment.

Qualifications

Extensive experience in senior casino leadership within iGaming.
Proven track record in casino product management and commercial performance.
Data-driven mindset with ability to turn insights into product decisions.
Deep understanding of UX, lobby management, game positioning, and player behaviour.
Experience working with aggregators, game providers, and large game portfolios.
Experience with cross-sell strategies between sportsbook and casino.
Experience in African or other emerging markets.
Familiarity with crypto or alternative payment ecosystems.
Exposure to AI tools, automation, or low-code workflows.
Strong analytical and cross-functional collaboration skills.

Responsibilities

Own the overall casino strategy, product direction, and commercial performance.
Define and drive the casino product roadmap in collaboration with UX and engineering teams.
Optimise the casino experience, including lobby structure, game discovery, navigation, and player journeys.
Analyse player behaviour and develop segmentation strategies.
Drive engagement, retention, and revenue through data-driven product and operational decisions.
Oversee casino operations while maintaining a strong focus on product and user experience.
Manage and develop the casino team across product and operational functions.
Define and execute promotional strategies, including bonuses, cashback, and targeted campaigns.
Manage relationships with aggregators and game providers.
Oversee and optimise the casino portfolio, selecting the right mix of games based on performance and player behaviour.
Identify opportunities for bespoke, exclusive, and in-house content, including crash and tailored games.
Work closely with CRM, growth, and analytics teams to improve player lifecycle value.
Explore future opportunities, including crypto integrations and alternative payment experiences.
Monitor market trends, competitor activity, and emerging opportunities within the iGaming space.