Marketing Director

Generations Recruitment; Waals-Brabant; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Company car

Employee or freelance status

Résumé du poste

Generations Recruitment is seeking a Marketing Director for a growing Belgian SME in the food supplements sector. You will sit on the executive committee and shape the brand transformation, guiding strategy across Belgium (Flanders focus) and international markets (France, Italy).

You will own brand equity, lead a three-person marketing team, and collaborate with R&D to drive new products while navigating health-claims regulation. Autonomy and strategic oversight define this role.

Qualifications

• Extensive marketing experience in FMCG/OTC/health supplements.
• Proven ability to manage brand equity and drive product innovation from concept to launch.
• Experience leading a small, high-impact team and collaborating with executive leadership.

Responsabilités

• Own and drive brand equity and transformation across Belgium, France and Italy.
• Develop and implement a marketing strategy for Flanders to boost awareness and penetration.
• Lead end-to-end innovation with R&D, managing consumer insight to launch while navigating health claims.

Connaissances

Marketing experience

Brand management

Product innovation

People management

Strategic thinking

Description du poste

• Join a certified B Corp company, committed to societal and environmental impact, offering a role where purpose meets performance.
• High entrepreneurial autonomy, backed by a stable shareholder, with significant freedom to shape and execute the marketing agenda.
• Shape a brand in full transformation, strengthen its consumer relevance, and lead the ongoing brand transformation project. Sit at the leadership table, join the executive committee and directly influence company strategy in an agile, fast-growing SME.
• Competitive package with a company car, open to employee or freelance status.

About the job

This is a pivotal role for a growing company in the food supplements sector, entering a new phase of its development.

Founded in 1991 and now fully owned by a family investment arm, the company has grown significantly, moving from 19th to 10th place in the Belgian market since 2021.

The next challenge is to build on this momentum by strengthening the brand, accelerating growth in Flanders, increasing consumer awareness and relevance, and developing a more focused and impactful innovation pipeline.

The Marketing Director will play a key role in shaping this next chapter, as a member of the executive committee with a direct impact on the company’s growth strategy.

Brand Strategy & Transformation

• You will own the brand equity and lead the ongoing brand transformation project, strengthening the brand positioning, consumer relevance and overall brand experience.
• Define and execute the overall brand strategy across Belgium (with a strong focus on Flanders) and international markets (France, Italy).
• Develop a winning marketing approach for Flanders, significantly increasing brand awareness and market penetration in this key growth market. Develop and implement communication strategies targeting three key audiences: pharmacy clients, prescribers (nutritherapists, pharmacists, doctors, naturopaths), and end consumers across the most relevant channels.
• Oversee the new visual identity rollout as part of the broader brand transformation.
• You will co-pilot the product development process hand-in-hand with the Scientific Director, within a structured marketing/R&D innovation process.
• Lead the marketing side of the end-to-end innovation process, from consumer insight and concept development through to launch. Navigate regulatory constraints related to health claims in the food supplements sector.
• Collaborate closely with R&D to bring innovative, market-relevant products to life.
• Manage a marketing team of three people.
• Serve as a member of the executive committee, contributing to overall company strategy.

About the ideal candidate

• You have significant marketing experience in FMCG, OTC, or food supplements.
• You have hands-on experience in brand equity management and product innovation, with the ability to steer a product from concept to launch.
• You have proven people management skills and are comfortable leading a small, high-impact team.
• You thrive in an entrepreneurial SME environment, you're autonomous, hands-on, and energized by wearing multiple hats while keeping a strategic vision.
• Experience in a regulated healthcare, OTC or food supplements environment is a strong asset.
• You are ready to join an executive committee and contribute to company-wide strategic decisions, not just marketing.
• You are passionate about health, well-being, and sustainability; the company's B Corp values resonate with you.
• You are fluent in Dutch and have a strong professional command of French.