Belux Brand Strategy Director

The Coca-Cola Company; Brussel; Sur place; EUR 140 000 - 190 000; Plein temps

Résumé du poste

The Coca-Cola Company in Belgium seeks a Director, Brand Management – BELUX to lead local brand strategy and execution within a Top9 market. You will drive growth, ensure consumer relevance, and align with global and Europe OU strategies across channels and touchpoints.

You will lead a team of Senior Managers/Managers, translate global strategies locally, and collaborate with bottlers, commercial teams, IMX, media and insights to deliver strong brand activation and performance.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG.
• Strong experience activating global/OU strategies at the local market level.
• Proven success leading brand growth, complex projects, and crossfunctional alignment.
• Strong people leadership; experience managing Senior Managers/Managers.
• Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization.
• Strong system leadership experience, ideally with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholdermanagement skills.
• Fluent in English; French and/or Local preferred.

Responsabilités

• Lead the development and execution of the brand strategy for Belux within a Top9 market.
• Translate global and EU OU strategies into locally relevant, insight-driven brand plans.
• Identify growth opportunities using consumer insights, trends, and competition.
• Build plans to grow penetration, brand preference, and market share.
• Develop annual brand plans covering communication, media, digital, PR, experiential, shopper, and activation.
• Ensure IMX, ideas, innovation, and media work as a unified system for full-funnel results.
• Activate innovation launches with readiness across pack, claims, and activation.
• Partner with Senior Director Customer & Commercial, Channel Leads and bottlers to align priorities.
• Lead post-launch reviews and embed learnings for future plans.
• Ensure brand plans are executable and commercially viable across Belux channels.

Connaissances

Leadership

Brand strategy

IMX

Media

Insight-driven planning

Innovation

Commercialization

Stakeholder management

Communication

English fluency

Formation

Bachelor’s degree

Advanced degree

Description du poste

The Coca-Cola Company in Belgium seeks a Director, Brand Management – BELUX to lead local brand strategy and execution within a Top9 market. You will drive growth, ensure consumer relevance, and align with global and Europe OU strategies across channels and touchpoints.

You will lead a team of Senior Managers/Managers, translate global strategies locally, and collaborate with bottlers, commercial teams, IMX, media and insights to deliver strong brand activation and performance.