Benelux Product Manager: Growth & Trade Activation

BIC; Brussel; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive Salary & Local Benefits

Generous Time Off

Flexible Working: up to 2 home office/

International Career Opportunities

Dynamic Work Environment

Continuous Learning

Market Leader

Great Colleagues

Résumé du poste

BIC World in Brussels is seeking a Product Manager to translate brand strategy into activation plans across channels and customers, delivering sustainable growth and optimized ROI. You will own the full product lifecycle and partner with Sales, European Marketing and other teams.

Responsibilities include portfolio strategy, pricing, innovation roadmaps, budget management, and cross-functional execution. English and Dutch fluency required; French is a strong plus.

Qualifications

• Master’s degree in Business, Marketing or related field.
• 2–4 years in Sales or Marketing (Product/Brand Management, Sales, etc.).

Responsabilités

• Own and manage product portfolio strategy and lifecycle, including innovation pipeline, positioning, pricing, and phasing.
• Translate brand strategy into trade and marketing plans by channel and customer; lead advertising and media strategy with KPI tracking.
• Define pricing architecture and range updates; manage yearly marketing budget and financial follow-up.
• Analyze market performance by channel; monitor competition and identify growth opportunities.
• Lead end-to-end execution of marketing and activation plans across media, PR, in-store and innovation launches.
• Support Sales with customer presentations, selling stories, and promotional recommendations.
• Coordinate innovation launch execution and follow-up; align with Demand Planning on forecasts and availability.
• Build, deploy and track marketing and trade activation plans; ensure cross-functional alignment.

Connaissances

Strategic marketing

Operational marketing

Ownership mindset

Analytics & communication

Cross-functional collaboration

Entrepreneurial & adaptable

Formation

Master’s degree in Business, Commercial, Marketing

Outils

Word

Excel

PowerPoint

Description du poste

BIC World in Brussels is seeking a Product Manager to translate brand strategy into activation plans across channels and customers, delivering sustainable growth and optimized ROI. You will own the full product lifecycle and partner with Sales, European Marketing and other teams.

Responsibilities include portfolio strategy, pricing, innovation roadmaps, budget management, and cross-functional execution. English and Dutch fluency required; French is a strong plus.