B2C Growth Leader – App-First Growth & Scale (Remote)

Lever, Inc.; Belgique; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

Full-time role

Experimentation budget

AI stack access

Direct reporting to CPO

High autonomy

Job summary

Lever, Inc. is seeking a Head of B2C Growth based in Belgium to own the full B2C growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, and app, with a focus on making the mobile app the primary user channel. This role blends strategic ownership with hands-on execution, experimentation, and collaboration with Product and Marketing.

Qualifications

• Proven track record growing B2C across channels and markets.
• Broad multichannel growth experience with ownership of several acquisition and lifecycle channels.
• Experience driving app growth including user acquisition and long-term retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, reactivation, and LTV.
• Product sense with ability to link changes to measurable improvements in conversion.
• Experience owning paid media budgets and ROI accountability.
• Hands-on, not just strategic—able to launch campaigns and analyze performance.
• Fluent English; French or Spanish is a plus.
• Bachelor's degree may be preferred but not required.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, and budgets.
• Build and optimize multichannel acquisition programs and track key metrics.
• Connect educational content to high-intent property searches and agent engagement.
• Make the mobile app a core growth channel—drive installs and adoption.
• Own the full user lifecycle: activation, conversion, retention, reactivation, and LTV.
• Manage database growth and engagement through segmentation, email, push, and in-app messaging.
• Design rapid experiments across landing pages, onboarding, and offers with measurable conclusions.
• Lead paid media specialists and elevate execution standards.
• Partner with Product and nurturing teams to improve conversion and lead qualification.
• Prepare the growth engine for international scaling and future infrastructure.
• Develop reusable growth playbooks and AI-powered workflows.

Skills

Growth leadership

Multichannel growth

App growth

AI fluency

Analytics mindset

Cross-functional leadership

Education

Bachelor's degree (preferred)

Tools

Claude

Cowork

Mixpanel

HubSpot

AI workflows

Job description

Lever, Inc. is seeking a Head of B2C Growth based in Belgium to own the full B2C growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, and app, with a focus on making the mobile app the primary user channel. This role blends strategic ownership with hands-on execution, experimentation, and collaboration with Product and Marketing.