B2B Energy Product Marketer — GTM & Growth Driver

ENGIE - International Supply & Energy Management; Brussel; Hybrid; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Retirement plan

ENGIE University trainings

Bonus plan (tax-optimized)

Insurance: hospitalization & medical

Meal vouchers

Green company car or mobility plan

Public transport subsidy

34 holidays

Gym on-site

Body-Mind & Social program

Zusammenfassung

ENGIE Belgium is seeking a Product Marketeer B2B to translate energy and energy-transition solutions into compelling value propositions and targeted go-to-market actions. You will bridge Marketing, Sales, Product Management and Customer Intelligence to drive qualified leads and strong commercial support for our Sales teams.

You will design campaigns, develop content for webpages, e-books and brochures, and work with data-driven CRM insights to optimize targeting and engagement.

Qualifikationen

• Master’s degree in Marketing, Business, Communications or a related field.
• At least 3 years of relevant marketing experience in B2B environments (energy, utilities, services, telecom).
• Fluent in French, Dutch and English.

Aufgaben

• Translate complex energy and sustainability solutions into clear customer value propositions.
• Develop product marketing plans and go-to-market strategies.
• Ensure consistent product positioning and messaging across digital channels and sales materials.
• Develop sales enablement materials to support Sales teams.
• Collaborate cross-functionally with Sales, Operations, IT and Pricing.
• Explore AI-enabled marketing capabilities to improve personalization and campaign effectiveness.
• Design targeted cross-channel campaigns for acquisition, retention and upsell.
• Create engaging content (webpages, e-books, videos, brochures, case studies).
• Leverage CRM data to improve targeting and customer engagement.
• Lead inbound marketing and marketing automation across the customer journey.

Kenntnisse

French

Dutch

English

CRM data

Customer segmentation

Campaign performance

Excel

PowerPoint

Ausbildung

Master's degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Jobbeschreibung

ENGIE Belgium is seeking a Product Marketeer B2B to translate energy and energy-transition solutions into compelling value propositions and targeted go-to-market actions. You will bridge Marketing, Sales, Product Management and Customer Intelligence to drive qualified leads and strong commercial support for our Sales teams.

You will design campaigns, develop content for webpages, e-books and brochures, and work with data-driven CRM insights to optimize targeting and engagement.