Area Lead Customer Intelligence & Advanced Analytics

ING Belgium NV/SA; Brussel; On-site; EUR 120,000 - 180,000; Full time

Job summary

ING Belgium seeks a Product Area Lead for Customer Intelligence & Advanced Analytics Growth Tribe. You will define the strategy and multi-year roadmap for customer intelligence, analytics and AI, aligning with Growth Tribe priorities.

You will sponsor innovation, oversee KPI governance, and drive measurable ROI across acquisition, engagement and retention initiatives. You will lead a large, cross-functional team including analytics, data science and reporting, partnering with business executives

Qualifications

• Master's degree in Data Science, Statistics, Economics, Business Engineering, Mathematics, Computer Science or related field.
• Extensive experience in customer intelligence, analytics, reporting, data science or AI-driven environments in a commercial setting.
• Proven leadership experience in data-intensive organisations.

Responsibilities

• Own Customer Intelligence & Advanced Analytics strategy, vision and roadmap.
• Lead data science, analytics and measurement capabilities across squads and teams.
• Sponsor innovation through advanced analytics, ML and experimentation.
• Develop organisational capabilities in data-driven decision making and AI adoption.
• Present strategic recommendations and business cases to senior stakeholders.

Skills

Strategic leadership

Stakeholder management

Executive influencing

Data-driven decision making

Commercial acumen

Education

Master's degree in Data Science/Statistics/Economics/Engineering

Job description

Product Area Lead Customer Intelligence & Advanced Analytics Growth Tribe Belgium | Private Individuals Mission

is accountable for defining and driving the Customer Intelligence, Growth Analytics and Advanced Analytics strategy within the Growth Tribe. The role transforms data, customer insights, AI and analytics into measurable commercial impact, enabling customer acquisition, activation, engagement, retention and customer value growth across the Private Individuals segment. The role is reporting to the Tribe Lead Growth.

Strategic Leadership & Roadmap

Own the Customer Intelligence & Advanced Analytics strategy, vision and multi-year roadmap aligned with Growth Tribe priorities. Own the Growth Data & Intelligence ecosystem, KPI governance and measurement strategy. Lead the development of customer intelligence, predictive analytics, AI-enabled insights and measurement capabilities. Sponsor innovation through advanced analytics, machine learning and experimentation frameworks. Contribute to the customer growth strategy based on the analytical growth engine outcomes.

Business Planning & Investment Accountability

Own annual objectives, strategic priorities, KPIs for the area. Own investment prioritisation and budget allocation across analytics, customer intelligence and AI initiatives. Build business cases and ensure measurable ROI from analytical capabilities and transformation initiatives. Provide executive performance reporting and strategic recommendations across all customer growth ambitions.

Leadership & Organisational Capability

Lead the Customer Intelligence & Advanced Analytics Area comprising analytics, reporting, customer intelligence, data science and measurement capabilities. Lead Product Leads and multidisciplinary teams (2 PL, 6 squads, 25 direct reports and 31 functional FTE) across business and tech. Develop organisational capabilities in data-driven decision making, experimentation and AI adoption. Create alignment across squads, tribes and stakeholders around analytical priorities, in close collaboration with the Tech organisation.

Customer Intelligence & Commercial Impact

Own customer intelligence capabilities supporting acquisition, customer development, engagement, retention and growth agendas. Drive customer segmentation, propensity modelling, next-best-action and customer lifetime value capabilities. Own the Growth Data Cockpit, KPI governance and executive steering dashboards. Enable fact-based decision making across customer journeys, channels and products. Steer business outcomes based on Growth Data Cockpit across all customer growth KPIs.

Executive Stakeholder Leadership

Present strategic recommendations, insights and business cases to senior executive forums and governance bodies in alignment with the Tribe Lead Growth. Influence decision making across Growth, Product Tribes, Marketing, Channels, Data Management and Tech.

Risk, Compliance & Governance

Act as accountable area lead for data governance, analytical governance, privacy compliance and first-line risk management. Ensure compliance with regulatory, model-risk and data-governance requirements. Sponsor policy development and governance frameworks for customer intelligence assets and analytical solutions.

Experience & Competencies

Master degree in Data Science, Statistics, Economics, Business Engineering, Mathematics, Computer Science or related field. Extensive experience in customer intelligence, analytics, reporting, data science or AI-driven environments in a commercial environment. Proven leadership experience in data-intensive organisations. Strong commercial acumen and ability to translate analytics into business outcomes. Strong stakeholder management and executive influencing capabilities.

Reporting Line and Classification

The Customer Intelligence & Advanced Analytics Product Area Lead reports hierarchically to the Tribe Lead Growth and operates within the Growth Tribe. The role leads the Customer Intelligence & Advanced Analytics Area and is accountable for the strategy, delivery, evolution, people leadership and performance of the area. We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow. Your future at ING starts with one application.