AI Marketing Communication Lead

Imec; Oost-Vlaanderen; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

imec is seeking an AI Marketing Communications Specialist to shape the market position for its AI portfolio at the intersection of technology, business strategy and marketing communications. You will collaborate with AI leadership and cross-functional teams to create compelling narratives, campaigns and assets that raise imec’s profile among AI-first customers and the broader AI ecosystem.

Location requires presence at Leuven and Ghent, hybrid work with some home-based days, and a strong

Qualifications

• 5+ years of experience in B2B marketing, brand strategy, product marketing or marketing communications.
• Experience building market position, proposition or brand for new or emerging business areas.
• Ability to engage credibly with AI experts and translate complex topics into customer value.
• Strong written and verbal English communication; proactive, structured approach.
• Strong stakeholder management and cross-functional influence.

Responsibilities

• Act as the marketing communication specialist for imec’s AI portfolio at the intersection of technology and business strategy.
• Collaborate with AI leadership and teams across Corporate, Marketing & Outreach communications.
• Shape the AI market position by developing a focused communications strategy for imec’s AI offerings.
• Build demand and opportunities through integrated campaigns and thought-leadership programs.
• Lead strategic events and ecosystem activation to strengthen imec’s AI stance.
• Assist in building the imec AI brand and reach new AI-first customers.
• Create high-impact customer-facing content, including pitch decks, webpages, blogs, videos, and event content.

Skills

B2B marketing

Brand strategy

Product marketing

Marketing communications

Stakeholder management

English communication

Strategic branding

Job description

AI Marketing Communication Specialist

AI is becoming a foundational technology for the global economy. As AI models become larger and more capable, competitive advantage increasingly depends on the ability to optimize across the full stack, from software and models to computing infrastructure and semiconductors. Few organizations have expertise across that entire spectrum. Imec is one of them.

As a global leader in semiconductor innovation, with deep expertise in computing systems and AI technologies, imec is uniquely positioned to help organizations understand and navigate the technologies that will shape the future of AI.
We are looking for an AI Marketing Communications Specialistto help build and communicate that position. Working closely with technical and business colleagues, you will develop the narratives, positioning and ecosystem presence that establishes imec as a trusted voice at the intersection of AI, computing and semiconductor innovation.

What you will do

• Act as the marketing communication specialist for imec’s AI portfolio, working at the intersection of technology, business strategy and marketing communication.
• Collaborate closely with AI leadership, portfolio and business teams and colleagues across Corporate, Marketing & Outreach communications at imec HQ.
• Shape the AI market position by developing a focused marketing communication strategy that turns imec’s AI offerings into a distinctive, credible and commercially relevant position.
• Build demand and business opportunities through integrated campaigns and thought-leadership programs that create awareness with the right audiences, generate interest and support business growth.
• Lead strategic event and ecosystem activation by identifying the events, speaking opportunities and ecosystem touchpoints that strengthen imec’s position and connect our experts with relevant audiences.
• Assist in building the imec AI brand by defining how imec can reach new AI-first customers, such as frontier model labs and AI builders.
• Create high-impact customer-facing content by owning the narrative, briefing and/or developing core assets such as pitch decks, webpages, blog posts, video content and event content.
• Be the point of contact within CMO for imec’s external-facing AI activities.

What we do for you

We offer you the opportunity to join one of the world’s premier research centers in nanotechnology at its headquarters in Leuven, Belgium. With your talent, passion and expertise, you’ll become part of a team that makes the impossible possible. Together, we shape the technology that will determine the society of tomorrow.

We are committed to being an inclusive employer and proud of our open, multicultural, and informal working environment with ample possibilities to take initiative and show responsibility. We commit to supporting and guiding you in this process; not only with words but also with tangible actions. Through imec.academy, 'our corporate university', we actively invest in your development to further your technical and personal growth.

We are aware that your valuable contribution makes imec a top player in its field. Your energy and commitment are therefore appreciated by means of a competitive salary with many fringe benefits.

Who you are

• You combine strategic brand-building and go-to-market experience with the drive to make things happen.
• You are comfortable operating where the proposition is not yet fully defined.
• You have 5+ years of experience in B2B marketing, brand strategy, product marketing or marketing communications, ideally in AI or another deep-tech environment.
• You have demonstrated experience building a market position, proposition or brand for a new or emerging business area.
• You have enough understanding of the AI landscape to engage credibly with experts and translate complex topics into clear customer value.
• You understand the communication style required to engage with the fast-moving AI community.
• You bring strong stakeholder management skills and the confidence to challenge, align and move cross-functional teams forward.
• You have a curious, structured and proactive approach, with the resilience to navigate a complex organization and evolving priorities.
• You have excellent written and verbal communication skills in English.

Location: As you are the interpin between the Marcom department and the imec AI portfolio, this position requires you to be at imec HQ Leuven at least 1 day per week and at the AI Ghent location at least 1 day per week, with an option to work from other Belgian sites and from home for a maximum of 2 days a week.

IMEC and its affiliates will not accept unsolicited resumes from any source other than directly from a candidate. IMEC will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (hereafter “Agency”) to have been referred by the Agency free of charge. IMEC will not pay a fee to any Agency that does not have a prior written agreement with IMEC, validated by its HR department, in place regarding a specific job opening and allowing to submit resumes.