AI-Driven Media Insights Research Specialist

WPP; Brussel Hoofdstad; On-site; EUR 45,000 - 60,000; Full time

Job summary

WPP Media in Belgium seeks a Research Specialist to support the Culture & Insights team in delivering actionable insights for media and communications strategies. You will assist with data-driven methodologies, questionnaires, and analyses, and you will lead projects with cross-functional teams to ensure timely, high-quality results.

Fluency in French, Dutch, or English is expected with a strong emphasis on data, AI-enabled insights, and automation to deliver compelling client reports and

Qualifications

• 3–4 years of experience in market research.
• Curious, proactive and customer oriented.
• Experience at a research or media agency preferred.
• Make it happen mentality and proactive problem solving.
• Analytically strong with data and technology interest, including SPSS/Excel.
• Growth mindset and willingness to learn.
• Team player who collaborates well with others.

Responsibilities

• Assist in proprietary data solutions to improve campaign effectiveness and insights.
• Develop methodologies, design questionnaires, analyze results and report findings.
• Lead research projects, manage timelines and coordinate with colleagues.
• Present insights to clients and translate data into compelling reports.
• Collaborate with clients, strategists, data experts and creative teams.

Skills

Analytical thinking

SPSS

Excel

Market research

Tools

SPSS

Excel

Job description

WPP Media in Belgium seeks a Research Specialist to support the Culture & Insights team in delivering actionable insights for media and communications strategies. You will assist with data-driven methodologies, questionnaires, and analyses, and you will lead projects with cross-functional teams to ensure timely, high-quality results.

Fluency in French, Dutch, or English is expected with a strong emphasis on data, AI-enabled insights, and automation to deliver compelling client reports and