Marketing Strategy Manager-Mandarin Required

MyLoans Services Pty; North Sydney Council; On-site; AUD 180,000 - 220,000; Full time

Job summary

MyLoans Services Pty is seeking a Marketing Strategy Manager with strong commercial acumen, analytical capabilities, and cross-functional collaboration skills to develop and drive the overall marketing strategy. The role translates growth priorities, brand positioning, and customer insights into actionable plans and evaluates performance for decision support.

The position requires Mandarin language proficiency and involves collaborating with Sales, Product, Operations, Data, and Creative teams

Qualifications

• Bachelor’s degree or above in Marketing, Business, Economics, Data Analytics, or a related discipline.
• Experience in marketing strategy, brand strategy, growth strategy, business consulting, or a related role.
• Ability to independently conduct market research, develop strategies, perform commercial analysis, and present recommendations.
• Strong data literacy, with the ability to validate assumptions and support decisions through data.
• Understanding of customer journeys, segmentation, brand positioning, channel planning, and marketing effectiveness measurement.
• Excellent communication, presentation, project management, and cross-functional collaboration skills.

Responsibilities

• Develop medium- to long-term marketing strategies and annual marketing plans aligned with business objectives, market trends, and customer needs.
• Conduct market, industry, competitor, and target-audience research to identify growth opportunities, market risks, and differentiated positioning.
• Define customer segmentation, value propositions, brand positioning, and channel strategies, and drive their execution.
• Collaborate with Sales, Product, Operations, Data, and Creative teams to translate marketing strategy into integrated campaigns and go-to-market plans.
• Plan marketing budgets and resource allocation, assess return on investment, and adjust priorities in line with business needs.
• Establish marketing metrics and analytical frameworks to track acquisition, conversion, retention, brand performance, and return on investment.
• Use data and customer feedback to review performance, recommend strategic improvements, and drive optimisation.
• Prepare marketing strategy reports, business proposals, and management presentations that clearly communicate key insights and recommended actions.
• Brand-Specific Responsibilities: Atlas – Branding & Growth: Own the development and ongoing optimisation of the Atlas brand, ensuring consistent positioning, visual presentation, and messaging across channels.
• Plan and manage marketing channels and website content to strengthen brand visibility, user experience, and commercial effectiveness.
• Plan future marketing campaigns and events with clear objectives, delivery plans, output requirements, and post-activity reviews.
• Drive measurable marketing outcomes, with a focus on channel and broker conversion while strengthening the company’s professional market presence.
• Lendworx – Content & Channel Engagement: Maintain, update, and quality-check website content to ensure accuracy, timeliness, and alignment with brand standards.
• Sustain channel activity through regular content, engagement, and campaign support to improve participation and business reach.

Skills

Cross-functional collaboration

Data analytics

Market research

Brand strategy

Strategic planning

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Job description

Marketing Strategy Manager-Mandarin Required

We are seeking a Marketing Strategy Manager with strong commercial acumen, analytical capabilities, and cross-functional collaboration skills to develop and drive the overall marketing strategy. This role will translate business growth priorities, brand positioning, customer insights, and market opportunities into actionable marketing plans, continuously evaluate performance, and provide decision support to management and relevant teams.

Position Overview

We are seeking a Marketing Strategy Manager with strong commercial acumen, analytical capabilities, and cross-functional collaboration skills to develop and drive the overall marketing strategy. This role will translate business growth priorities, brand positioning, customer insights, and market opportunities into actionable marketing plans, continuously evaluate performance, and provide decision support to management and relevant teams.

Key Responsibilities

Develop medium- to long-term marketing strategies and annual marketing plans aligned with business objectives, market trends, and customer needs.

Conduct market, industry, competitor, and target-audience research to identify growth opportunities, market risks, and differentiated positioning.

Define customer segmentation, value propositions, brand positioning, and channel strategies, and drive their execution.

Collaborate with Sales, Product, Operations, Data, and Creative teams to translate marketing strategy into integrated campaigns and go-to-market plans.

Plan marketing budgets and resource allocation, assess return on investment, and adjust priorities in line with business needs.

Establish marketing metrics and analytical frameworks to track acquisition, conversion, retention, brand performance, and return on investment.

Use data and customer feedback to review performance, recommend strategic improvements, and drive optimisation.

Prepare marketing strategy reports, business proposals, and management presentations that clearly communicate key insights and recommended actions.

Brand-Specific Responsibilities

Atlas – Branding & Growth: Own the development and ongoing optimisation of the Atlas brand, ensuring consistent positioning, visual presentation, and messaging across channels.

Plan and manage marketing channels and website content to strengthen brand visibility, user experience, and commercial effectiveness.

Plan future marketing campaigns and events with clear objectives, delivery plans, output requirements, and post-activity reviews.

Drive measurable marketing outcomes, with a focus on channel and broker conversion while strengthening the company’s professional market presence.

Lendworx – Content & Channel Engagement: Maintain, update, and quality-check website content to ensure accuracy, timeliness, and alignment with brand standards.

Sustain channel activity through regular content, engagement, and campaign support to improve participation and business reach.

Qualifications and Experience

Bachelor’s degree or above in Marketing, Business, Economics, Data Analytics, or a related discipline.

Experience in marketing strategy, brand strategy, growth strategy, business consulting, or a related role.

Ability to independently conduct market research, develop strategies, perform commercial analysis, and present recommendations.

Strong data literacy, with the ability to validate assumptions and support decisions through data.

Sound understanding of customer journeys, market segmentation, brand positioning, channel planning, and marketing effectiveness measurement.

Excellent communication, presentation, project management, and cross-functional collaboration skills.

Ability to deliver effectively in a fast-paced, multi-tasking, and results-oriented environment.

Strong written and verbal communication skills in both English and Chinese are preferred.

Key Competencies

Strategic Thinking: Ability to identify critical issues from business objectives and develop actionable pathways.

Customer Insight: Ability to develop a deep understanding of customer needs, behaviours, and decision drivers.

Commercial Judgement: Ability to balance growth opportunities, costs, risks, and resource investment.

Data-Driven Decision-Making: Ability to define metrics, interpret data, and optimise strategy based on evidence.

Influence: Ability to align and mobilise cross-functional teams around shared objectives.

Suggested Key Performance Indicators (KPIs)

Quality and implementation progress of the marketing strategy and annual plan.

Improvement in target-customer reach, qualified leads, conversion rates, and customer acquisition cost.

Growth in brand awareness, market share, or priority business metrics.

Efficiency of marketing budget utilisation and return on investment.

On-time delivery of cross-functional projects and satisfaction of key stakeholders.