Web Developer

Bluefit; City of Melbourne; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Free access to BlueFit health clubs &!

Job summary

BlueFit is seeking a Web Designer/Developer to join our Essendon Site Support Office. This on-site, full-time role combines design and development to create high-converting websites and landing pages that align with the BlueFit brand.

You'll work with marketing to optimize UX, implement UI changes in Webflow, and leverage Adobe Creative Suite, Figma, and AI tools. A data-driven mindset will help drive sign-ups and inquiries across digital touchpoints.

Qualifications

• Proven experience designing and building live, functional websites with portfolio link.
• Strong UI/UX focus, able to map user journeys and optimize conversions.
• Experience with Webflow and the Adobe Creative Suite; familiarity with Figma and AI design tools.

Responsibilities

• Design and develop websites and landing pages to convert visitors into gym enrollments and bookings.
• Collaborate with marketing to refresh layouts and ensure a consistent user experience across touchpoints.
• Map user journeys using data from Google Analytics to improve sign-ups and inquiries.
• Streamline workflows by integrating modern AI tools into design/development processes.
• Ensure brand alignment across the site using the Adobe Suite and maintain monthly updates.
• Monitor site performance and perform routine maintenance to keep systems secure.

Skills

UI/UX design

Webflow

Adobe Creative Suite

Figma

AI tools in design

Conversion mindset

Analytics mindset

Tools

Webflow

Google Analytics

AI-assisted design tools

Job description

BlueFit is a national leader in leisure management, overseeing aquatic, fitness, and community venues across Australia with a simple but powerful mission: Inspire Community Activity.

Supporting our network of sites is a high-growth, fast-paced digital team. We’re on the lookout for a creative Web Designer / Developer to join us full-time at our Essendon Site Support Office. This is an on-site, 5-day-a-week role in Essendon where you can truly take ownership of our digital presence!

The Role

We need someone who sits right at the intersection of design and development. You will be responsible for making sure our websites don't just look great, but function flawlessly and, most importantly, convert visitors into gym members, swim school enrolments, and event bookings.

You’ll work closely with our marketing team to build high-converting landing pages, refresh existing site layouts, and ensure a seamless user experience (UX) across all digital touch points.

What you’ll be doing day-to-day:

Designing & Developing:

Mapping out UI concepts and layouts. When you start in Figma, experiment with AI tools, or use other design platforms, and bring them to life inside Webflow.

Optimising UX/UI:

Using your eye for modern design to map out user journeys that increase online sign-ups and enquiries.

Tracking & Analytics:

Collaborating with the marketing team to monitor page performance and user behaviour using Google Analytics and our custom-built internal tools.

Streamlining Workflows:

Working smartly by integrating modern AI tools into your daily design and development processes to keep us agile.

Brand Alignment

Ensuring all web presence aligns beautifully with the overall BlueFit brand using the Adobe Suite.

System Maintenance

Handling routine monthly updates and general maintenance across our digital systems to keep everything secure and running smoothly.

What we’re looking for:

A strong portfolio: Proven experience designing and building live, functional websites (we want to see your past work, so please include a link).

Design Tools:

Solid skills in the Adobe Creative Suite, combined with the ability to navigate Figma and leverage AI tools. We care more about your eye for great UI than which specific software you used to sketch it.

Webflow Experience:

Experience with Webflow is highly desired. If you know how to build clean, responsive structures in Webflow, you’ll slide right into this role.

A Conversion Mindset:

A solid understanding of modern UI/UX principles, knowing what makes users click, scroll, and convert.

Data & Tech Savvy:

Comfortable looking at Google Analytics and working with custom tracking setups.

Why You’ll Love Working at BlueFit:

Great Culture

Join a super supportive, down-to-earth team where real human connection matters.

Perks:

Free access to our BlueFit health clubs and aquatic facilities!

Real Impact

Your work directly supports hundreds of swim teachers, lifesavers, and fitness pros on the ground every day.

Our commitment to child safety

All children and young people have the right to be safe and feel safe. It is our commitment at BlueFit that the safety, wellbeing, and empowerment of children and young people is supported across all of our facilities and services. As such, as part of our recruitment process, all of our candidates will be appropriately screened. This will include a working with children check and reference checks and may include a police check.