Web Content Producer & Publishing Specialist

Ogilvy Australia; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Ogilvy Australia is seeking a highly organised Content Producer to join the Digital Experience team on a fixed-term contract until May 2027. You will manage the publishing process from draft to live, ensuring content is optimised and correctly formatted across the website.

In this role, you’ll collaborate with writers, designers and developers, coordinate the publishing calendar, apply SEO and structured data, and ensure timely delivery for events and campaigns.

Qualifications

• Proven experience in content production and publishing.
• Hands-on experience using a CMS.
• Strong understanding of SEO fundamentals and schema markup.
• Experience with image optimisation and metadata.
• Excellent organisation and attention to detail.
• Confident communication and collaboration with writers, designers and developers.
• Experience with tourism, government or large content-heavy sites is advantageous.

Responsibilities

• Coordinate the end-to-end publishing process, from draft to publication across the website.
• Build and format web pages within the CMS, including uploading images, applying metadata, tagging and schema markup.
• Proofread and quality-check content to ensure accuracy before publishing.
• Collaborate with writers, editorial, newsletter, brand, design and development teams to keep content production moving.
• Manage the publishing calendar and track content in progress, under review, and ready to publish.
• Apply SEO and GEO best practices to published content and follow related workstreams' recommendations.
• Support fast-turnaround content requirements for events and campaigns as priorities arise.
• Troubleshoot CMS and publishing issues with design and development teams.

Skills

CMS usage

SEO fundamentals

Content publishing

Proofreading

Organisation

Communication

Image optimisation

Metadata handling

Schema markup

Job description

Ogilvy Australia is seeking a highly organised Content Producer to join the Digital Experience team on a fixed-term contract until May 2027. You will manage the publishing process from draft to live, ensuring content is optimised and correctly formatted across the website.

In this role, you’ll collaborate with writers, designers and developers, coordinate the publishing calendar, apply SEO and structured data, and ensure timely delivery for events and campaigns.