Content Producer

Ogilvy Australia; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Ogilvy Australia is seeking a highly organised Content Producer to join the Digital Experience team on a fixed-term contract until May 2027. You will manage the publishing process from draft to live, ensuring content is optimised and correctly formatted across the website.

In this role, you’ll collaborate with writers, designers and developers, coordinate the publishing calendar, apply SEO and structured data, and ensure timely delivery for events and campaigns.

Qualifications

• Proven experience in content production and publishing.
• Hands-on experience using a CMS.
• Strong understanding of SEO fundamentals and schema markup.
• Experience with image optimisation and metadata.
• Excellent organisation and attention to detail.
• Confident communication and collaboration with writers, designers and developers.
• Experience with tourism, government or large content-heavy sites is advantageous.

Responsibilities

• Coordinate the end-to-end publishing process, from draft to publication across the website.
• Build and format web pages within the CMS, including uploading images, applying metadata, tagging and schema markup.
• Proofread and quality-check content to ensure accuracy before publishing.
• Collaborate with writers, editorial, newsletter, brand, design and development teams to keep content production moving.
• Manage the publishing calendar and track content in progress, under review, and ready to publish.
• Apply SEO and GEO best practices to published content and follow related workstreams' recommendations.
• Support fast-turnaround content requirements for events and campaigns as priorities arise.
• Troubleshoot CMS and publishing issues with design and development teams.

Skills

CMS usage

SEO fundamentals

Content publishing

Proofreading

Organisation

Communication

Image optimisation

Metadata handling

Schema markup

Job description

About The Role:

Ogilvy is looking for a highly organised and detail-oriented Content Producer to join its Digital Experience team on a fixed-term contract until May 2027, commencing ASAP.

In this role, you'll play an important part in bringing digital content to life across the website. Working closely with writers, designers and developers, you'll manage the publishing process from draft through to live, ensuring content is accurately formatted, optimised and ready for audiences.

This is a hands-on role suited to someone who enjoys working with digital content, has a strong understanding of website publishing and takes pride in keeping projects organised and moving forward.

What You’ll Do:

• Coordinate the end-to-end publishing process, taking content from draft through to publication across the website.
• Build and format web pages within the CMS, including uploading and optimising images, applying metadata, tagging and schema markup.
• Proofread and quality-check content to ensure accuracy and consistency before publishing.
• Work closely with writers, editorial, newsletter, brand, design and development teams to keep content production moving.
• Manage the publishing calendar and maintain visibility of content in progress, under review and ready to publish
• Apply SEO and GEO best practices to published content, following recommendations from relevant workstreams
• Support fast-turnaround content requirements for events and campaigns as priorities arise.
• Troubleshoot CMS and publishing issues, working collaboratively with design and development teams to resolve them.

What You’ll Bring:

• Proven experience in content production and publishing, with hands-on experience using a CMS
• Working knowledge of SEO fundamentals, with exposure to GEO and structured data for AI search is highly regarded
• Experience with image optimisation, metadata and basic schema markup
• Excellent organisational skills, with the ability to manage multiple pieces of content and competing priorities
• Strong attention to detail and proofreading skills
• Confident communication skills, with the ability to collaborate effectively with writers, designers and developers
• Experience working within tourism, government or large content-heavy websites will be highly regarded.

If you’re passionate about digital content and enjoy bringing great content to life online, we’d love to hear from you!

At Ogilvy, inclusivity is essential to our success. We’re committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.