Viral Social & Content Lead - Pets, Hybrid + Equity

Hatch; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working (3-4 days in-office)

Latest MacBook Pro and top setup

Two team retreats each year

Office dogs

Coffee + snacks

Job summary

Fetch is building Australia’s most loved pet health brand and seeks a Social & Content Lead to make Fetch famous across TikTok, Instagram, and YouTube Shorts. You will own the end-to-end process from concept to posting, ensuring content is fast, authentic, and native to the feeds of modern pet parents.

With 2+ years in short-form content and a proven ability to grow engaged channels, you’ll shoot and edit on iPhone or mirrorless, craft sharp hooks and captions, and leverage AI tools to stay

Qualifications

• 2+ years making short-form content, in-house, at an agency, or on your own channel.
• You've built or grown a channel with real engagement.
• You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest).
• Strong writing across hooks, scripts and captions.
• You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft.

Responsibilities

• Make Fetch famous on TikTok, Instagram and YouTube Shorts.
• Own organic short-form end to end: concept, script, shoot, edit, post.
• Turn real Fetch moments into content people watch, save and send.
• Build a feed worth following with ongoing series and formats.

Skills

Short-form content

Video editing

Hooks writing

AI tools experience

Mobile shooting

Tools

CapCut

Premiere

Job description

Fetch is building Australia’s most loved pet health brand and seeks a Social & Content Lead to make Fetch famous across TikTok, Instagram, and YouTube Shorts. You will own the end-to-end process from concept to posting, ensuring content is fast, authentic, and native to the feeds of modern pet parents.

With 2+ years in short-form content and a proven ability to grow engaged channels, you’ll shoot and edit on iPhone or mirrorless, craft sharp hooks and captions, and leverage AI tools to stay