VIC State Sales Manager

The Coffee Club; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Nomad Coffee Group seeks a hands-on sales leader to own the Victorian sales plan, delivering revenue targets while guiding a team serving café, wholesale and distributor customers. You will balance leadership with hands-on selling across the territory.

You will manage accounts, drive new business, and negotiate contracts, leveraging your deep knowledge of the specialty coffee market and CRM systems to forecast and report performance.

Qualifications

• Proven experience leading and motivating a sales team.
• Experience in the specialty coffee industry, ideally wholesale or café sales.
• Track record of driving the sales process from plan to close and delivering growth targets.
• Strong commercial acumen and business analysis skills.

Responsibilities

• Develop and deliver strategies and plans to achieve Victorian sales and revenue targets.
• Lead, coach and set targets for the VIC sales team, building a high-performing, customer-focused culture.
• Win new accounts and grow and retain café, wholesale and distributor partners.
• Manage and grow distributor relationships, including negotiating contracts and setting performance goals.
• Drive ancillary product and project sales across the customer base.
• Manage revenue and expense budgets, and provide accurate forecasting and reporting to leadership.

Skills

Leadership

Coffee industry knowledge

Sales planning

CRM (NetSuite)

Relationship building

MS Office

Tools

NetSuite CRM

Microsoft Office

Job description

Full-time Permanent Mid-level Senior

Posted 27 Oct 2026

Description

About us

Veneziano Coffee Roasters is part of Nomad Coffee Group, home to a diverse portfolio of coffee brands across Australia and New Zealand. At Veneziano, we roast specialty coffee for wholesale and street accounts across Victoria.

We're proud to be a certified B Corp and carbon neutral business, which means we hold ourselves to high standards of social and environmental performance, and we measure success by our impact on people and the planet as well as our results.

The role

This is a hands-on leadership role for a commercially savvy sales leader who loves specialty coffee. You'll own the Victorian sales plan and be accountable for delivering the state’s sales and revenue targets, leading a team that partners with our café, wholesale and distributor customers to help them do better coffee business. You'll also manage your own territory and key accounts, balancing team leadership with hands-on selling.

You will:

• Develop and deliver the strategies and plans to achieve Victorian sales and revenue targets
• Lead, coach and set targets for the VIC sales team, building a high-performing, customer-focused culture
• Win new accounts and grow and retain existing café, wholesale and distributor partners
• Manage and grow distributor relationships, including negotiating contracts and setting performance goals
• Drive ancillary product and project sales across the customer base
• Manage revenue and expense budgets, and provide accurate forecasting and reporting to the leadership team
• Turn market insight into commercial results, working closely with marketing, operations and the wider business

About you

• Proven experience leading and motivating a successful sales team
• Experience in the specialty coffee industry, ideally in wholesale or café sales
• A track record of driving the sales process from plan to close and delivering ambitious growth targets
• Strong commercial acumen and business analysis skills
• Excellent relationship-building, coaching and influencing skills at all levels
• Confidence with CRM (NetSuite Desirable) and Microsoft Office
• A genuine passion for specialty coffee and knowledge of the coffee market

Our values (Create a Legacy, We Play to Win, Be Brave and Better Together) guide how we work. You'll join a collaborative team that invests in its people, celebrates individuality and makes space for ideas to thrive.

Nomad Coffee Group is an equal opportunity employer. We welcome and encourage applications from people of all backgrounds, cultures, abilities, genders, ages and experiences, including Aboriginal and Torres Strait Islander peoples.

Company Overview

At Minor DKL Food Group, we combine global operational excellence with a passion for innovation and community. Whether you're interested in franchised restaurant operations or the creative, purpose-driven world of specialty coffee, we offer diverse roles that empower you to grow and make a positive impact. If you want to further your hospitality career at The Coffee Club—or explore the sustainable, artisanal realm of specialty coffee with Nomad Coffee Group, our proudly B Corp certified specialty coffee arm—there's a place for you here. Discover a career where every cup, every service, and every experience contributes to our shared success. Join us and be part of a team that’s driving change in the world of coffee and hospitality.